Manager, Digital Channel Management

Job Purpose

Lead the strategy, governance, and day‑to‑day operations of CIMB Vietnam's owned digital channels (e.g., Facebook, TikTok, Zalo OA, website) and coordinate corporate communications/PR activities.

Drive channel performance, ensure brand consistency and regulatory compliance, and align internal/external messaging to support marketing and business initiatives.

Key Responsibilities

Digital Channel Management (50%)

• Lead re-open and operations of CIMB's external digital platforms. Develop and execute data-driven digital marketing strategies across Google Ads, Meta, TikTok, and other paid channels.
• Prepare comprehensive media plans, including budget allocation, channel mix, target/re-target strategy, and performance projections
• Optimize campaigns for ROAS, CPA, and conversion rates to maximize performance.
• Optimize user engagement, traffic, and conversion through data-driven enhancements.
• Ensure brand consistency, regulatory compliance, and quality of content across all channels.
• Vendor Sourcing & Management: Identify and manage third-party vendors to support specialized project needs.

Campaign and Content Management (35%)

• Localize and apply Group branding guidelines; ensure consistency across ATL/BTL/Digital touchpoints.
• Partner with Marketing teams to plan and execute campaigns; align digital messaging and assets.
• Campaign execution: Launch and manage campaigns across multiple platforms, including paid search, social media, email, and display advertising
• Budget management: Oversee and allocate campaign budgets efficiently to maximize return on investment (ROI).
• Content and creative collaboration: Work with design and content PIC to create compelling campaign assets, such as ad copy, visuals, and landing pages
• Performance analysis and reporting:
• Monitor and analyze key performance indicators (KPIs), such as website traffic, engagement, and conversion rates. Prepare reports on campaign performance and provide actionable insights

Corporate Communications & PR Coordination (5%)

• Support press releases and public announcements in collaboration with Group or external agencies.
• Ensure accurate messaging in corporate statements, product launches, and internal communications.
• Monitor messaging accuracy.

Stakeholder Coordination & Reporting (10%)

• Collaborate with Partnership, Product, Digital, and CX teams to align plans and messaging.
• Produce monthly performance reports on digital channels and communication effectiveness.
• Track and manage budgets for digital communications activities.

Job Specification

Bachelor's degree in Marketing, Communications, Business or a related field.

• 5–7 years of experience in Performance marketing, Corporate Communications, or Brand Management.
• Successful track record in developing and implementing a digital channel road map and digital acquisition campaign
• Proven expertise in Google Ads, Meta Ads, TikTok, and programmatic advertising
• Strong analytical skills with experience using Google Analytics, GTM, and attribution models
• Hands‑on experience managing social platforms and/or digital campaigns.
• Digital content & channel management
• Analytical mindset; familiarity with Google Analytics and social analytics tools.
• Project management; cross‑functional collaboration
• Analytical thinking; insights‑driven decision‑making
• Stakeholder management; adaptability
• Strong writing & communication in English & Vietnamese