Senior Influencer

5 days ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Smart-link Vietnam Full time ₫18,240,000 - ₫19,680,000 per year

Job Summary

We are seeking a highly skilled and proactive Senior Influencer & Affiliate Marketing to lead our influencer ecosystem, scale affiliate revenue, and drive impactful creator-led campaigns across multiple brands. This role requires strong strategic thinking, solid influencer relations, and proven experience in performance-driven affiliate marketing.

You will be responsible for recruiting creators and affiliates, managing campaigns end-to-end, optimizing revenue, overseeing livestream operations, and driving continuous growth through data-driven decisions.

Key Responsibilities

  • Affiliate Recruitment & Relationship Management
  • Actively source, evaluate, and onboard new affiliates and influencers to expand the creator network.
  • Build and maintain long-term relationships with top-performing affiliates.
  • Provide affiliates with necessary tools, guidelines, and support to ensure strong performance and revenue contribution.

Campaign Planning & Execution

  • Identify suitable influencers for each brand, campaign, or product category.
  • Prepare quotations, negotiate pricing, and structure KPIs aligned with campaign objectives.
  • Develop campaign briefs, negotiate deliverables, and finalize agreements with influencers/KOLs/KOCs.
  • Create and refine content strategies to optimize affiliate product performance.
  • Test multiple content formats (short-form, livestream, review, unboxing, conversion-focused content) to maximize sales.
  • Collaborate closely with the insights, content, and creative teams to build innovative user experiences that improve acquisition and ROAS.
  • Continuously analyze campaign results and adjust outreach, content direction, and influencer selection based on performance insights.

Influencer Relationship & Pipeline Growth

  • Expand and maintain a strong pipeline of creators across TikTok, Facebook, Instagram, YouTube, and emerging platforms.
  • Proactively identify new talent, negotiate rates, and secure long-term partnerships.
  • Leverage existing relationships to strengthen brand visibility and boost affiliate revenue.

Affiliate Livestream Operations

  • Identify livestream opportunities with KOCs/KOLs to push revenue on TikTok and e-commerce platforms.
  • Manage livestream scripts, product storytelling, promotion mechanics, and livestream operations.
  • Track conversion and optimize livestream performance through testing and real-time feedback.

Performance Analysis & Budget Management & Report

  • Track key performance metrics (CVR, clicks, revenue, CPE, ROI, influencer ranking).
  • Consolidate insights and prepare performance reports for the marketing and management teams.
  • Oversee affiliate and influencer budgets, including commission structures and promotional incentives.
  • Ensure optimal budget allocation across campaigns to maximize ROI.

Compensation & Benefits

  • Salary range: Negotiable (base (13M - 15M) + performance bonus) — target total annual income 14 – 18 months of salary.

  • Bonuses: Quarterly performance incentives based on GMV and ROAS.

  • Insurance: Full social insurance + private health insurance after 6 months.

  • Culture: Team building, year-end parties, and employee engagement activities.

Working Hours

  • Monday–Friday: 8:00 AM – 5:00 PM (Lunch: 12:00–1:30 PM)
  • Saturday: 8:00 AM – 11:30 AM (WFH option at manager's discretion)

Location: Flemington Tower, District 11, HCMC

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