Retail Store Manager

Objective of role:

Manage the team of employees and drive sales performance.

Take responsibility for achieving assigned targets across the managed store chain.

Implement and monitor promotional programs: VIP events, monthly promotions, CRM (Customer Relationship Management), providing the best customer experience.

Take responsibility for maintaining the image of the store and brand.

Manage merchandise and adhere to the operational standards of the brand and company.

Build and lead a team, conduct training and guide personnel, create a work environment based on the company's business philosophy and core values.

Develop and implement business strategies: service, sales, merchandise, operations, human resources.

Coordinate with departments to implement and resolve issues related to the managed store.

Detailed responsibilities/accountabilities

Ensure stores achieve sales targets:

Manage assigned Key Performance Indicators (KPIs) related to revenue: Store sales, UPT (Units Per Transaction), ATV (Average Transaction Value), Customer Satisfaction, etc.

Plan, monitor, and motivate employees to achieve daily/monthly/quarterly revenue targets.

Plan and implement sales strategies and propose promotional programs to achieve daily/monthly/quarterly/yearly revenue goals.

Store Operations Management:

Ensure the store's image (product display, cleanliness, fixed asset maintenance, inventory management, etc.) meets the operational standards of the company.

Ensure employees' appearance is neat and adheres to the brand standards.

Generate daily/monthly/quarterly reports as required by management.

Provide necessary information to management regarding sales activities and store operations.

Take responsibility for managing the budget and monitoring operational expenses of the store.

Plan and propose efficient operational solutions.

Customer Service:

Ensure employees provide customer service according to the brand and company standards, delivering the best customer experience.

Manage the maintenance and development of close relationships with customers.

Assist customers in resolving issues with products or services, handling customer complaints (if any).

Develop a strategy to maintain and grow the store's loyal customer base, proposing programs for VIP customers.

Inventory Management:

Store and maintain goods in accordance with regulations to prevent losses due to operational errors.

Monitor inventory, ensure the implementation of merchandise management according to operational standards (SOP).

Handle cases related to merchandise: discrepancies, negative sales, system errors, etc.

Analyze and make purchasing proposals suitable for the business situation at the managed store.

Collaborate with departments to resolve merchandise-related issues (if they arise).

Participate and coordinate with accounting in the monthly/quarterly/yearly inventory auditing process. Take responsibility for explaining and handling discrepancies. Manage the merchandise of the store.

Human Resources Management:

Build a healthy and fair environment based on the company's business philosophy and core values.

Ensure the rights and obligations of employees: attendance tracking, working hours, overtime, labor contracts, leave, resignations, incidents, etc.

Take responsibility for recruitment, training, and personnel development aligned with the goals of individuals and the company.

Requirements

Graduate from College/ Associate Degree/ University or higher with 3 years of experience in the high-end retail industry, including at least 1 year in a store manager role.

Management skills, inspirational leadership, training, and guidance for employees.

Good communication skills, with the ability to build positive relationships with customers and colleagues.

Data analysis skills and strategy development, experience using sales reporting tools (Microsoft Office, etc.).

Passionate and highly responsible in the workplace.

Ability to work a flexible schedule, including weekends and holidays.

Fluency in English is an advantage.