Assistant Brand Manager

We are looking for a passionate and data-driven Assistant Brand Manager to lead New User Acquisition and implement Marketing & Branding initiatives across Mom & Baby channels.

This role plays a key part in connecting Consumer, Category & Distributor (CCD) strategies with channel execution, ensuring strong alignment and impact at every touchpoint. You will collaborate closely with cross-functional teams to translate insights into actionable plans, drive in-store activations, workshops, and communications, and support the business through joint business planning to accelerate growth.

What We Ask

• Education: BS/MS degree in marketing or a related field
• Experience: at least 03 years of experience as Assistant Brand Manager in FMCG, Specialize Nutrition together with the potential and attitude required to learn
• Strong analytical skills, familiar with Nielsen IQ Data & Analysis
• Demonstrated capacity to lead and activate brands, manage cross-functional teams, and drive channel performance.
• Passion to grow, Open-minded, result-oriented, hard-working and resilient

What We Offer

• At FrieslandCampina Vietnam, we offer more than just a job - we offer a journey to grow and make an impact. Here's what you can expect:
• You'll become a key part of our ongoing transformation and contribute to provide better nutrition for the world.
• You will be working with a wonderful team who are motivated to contribute and to live our purpose.
• Diverse development program to grow and enhance your professional journey.
• We offer you a competitive salary & benefits package.
• Opportunity to # UnleashYourNature.

Vacancy Description

• Event & Experiential Marketing: Build the new user acquisition ecosystem by organizing or supporting brand events, pre-natal workshops, etc to provide direct interaction with the brand.
• In-Store Activation: Developing and implementing new user acquisition programs, visual merchandising, and staff training in Mom and Baby chains.
• Digital Activation: Executing social commerce initiatives for Mom & Baby (e.g., supporting live streams on TikTok Shop, Facebook Live, etc), running digital contests, and interactive campaigns to drive immediate engagement and purchase.
• Collaboration: Working closely with the CCD and sales teams to ensure smooth execution of new user acquisition activities.
• Feedback & Optimization: Collecting real-time feedback from acquisition activities, analyzing their impact on immediate sales or engagement, and making quick adjustments.
• Compliance: Ensuring all programs, especially those involving sampling or direct consumer interaction, strictly adhere to the WHO Code, Marketing in IFT for FrieslandCampina, and local regulations in Vietnam.
• Other tasks assigned by the Line Manager.

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

Team Details
For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.

We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.

Part of the Friso Brand team reporting directly to the Brand Activation & Acquisition Manager