Marketing Manager

ABOUT VALIRAM

Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specializing in the textile trade. Today, Valiram is Southeast Asia's leading luxury goods and 360° retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, Thailand, Hong Kong, Macau, Vietnam and the Philippines.

Operating more than 500 stores, a number which continues to grow, the group represents in excess of 200 brands across various categories, from fashion and accessories, timepieces and jewelry, perfume and cosmetics to confectionery and dining concepts.

Learn more about us at

Valiram Brands:

• Beauty
  (Victoria's Secret, Bath & Body Works, Rituals, Molton Brown)
• Fashion
  (Michael Kors, Steve Madden, Tory Burch, Chloe, MLB Korea, Giuseppe Zanotti, Charles & Keith, Pedro etc)
• Accessories
  (Swarovski, Mont Blanc)
• Travel Retail
  (Hermes, Bvlgari, The Flying Emporium, Coach, Polo Ralph Lauren, Lacoste, Beaute Love, Ion Gizmos, Candy Party, Wear + When, Tumi)
• F&B
  (Bacha Coffee, Quivo, Godiva, TWG Tea, Laderach, Candy Party)
• Watches
  (Swiss Watch Gallery, Tudor, Rolex, Cartier, Tissot, Zenith, Bell & Ross, Breitling, Blancpain, Omega)

KEY RESPONSIBILITY AREAS

• Conceptualize, plan, implement, and coordinate integrated retail and digital marketing campaigns aligned with the overall objectives set by the Manager.
• Develop and execute BTL and digital marketing activities, including point-of-sale (POS) materials, display merchandising, printed and digital marketing collaterals, and online promotional assets
• Research, recommend, and manage ATL & digital media buys, including online display, paid social, search, programmatic, and influencer partnerships; monitor and report on campaign effectiveness and ROI.
• Plan and manage PR and digital influencer (KOL) initiatives for product launches, campaigns, seedings, and seasonal promotions — ensuring strategic alignment with the brand's digital content calendar.
• Build and maintain strong media and influencer relationships, securing press coverage, online features, and cross-platform engagement for product launches and events.
• Support all marketing activities such as PR seedings, sponsorships, and event planning — including digital RSVPs, guest list management, and online event amplification.
• Conduct comprehensive market and competitor analysis, including e-commerce performance, digital marketing strategies, SEO/SEM effectiveness, social media engagement, and emerging digital trends to inform strategic planning.
• Collaborate with mall management and digital partners to leverage in-mall digital screens, websites, and social media for advertising and promotions, maximizing both physical and online visibility.
• To share out special promotions with third-party sites and to explore more platforms for free and paid comms for more coverage and brand awareness
• To liaise with supplier for in-store signages orders and deliveries and to ensure all orders arrive in time for promotions
• To communicate with digital department for any requests on artworks and A&P for social media, social assets and in-mall advertisements
• To communicate with store teams for marketing write-offs or when bringing KOLs/influencers to the store for promotions and brand shoutouts
• Plan, track, and optimize the marketing budget across offline and digital channels to ensure efficient resource allocation and performance-based spending.
• To prepare Expense Tracker (due every 7th) and Post Event Reports (due a week after events)
• To liaise with Finance/Account department for all marketing payments on suppliers, events, malls and to liaise with Inventory/Merchandising department for marketing write-offs
• Report key campaign metrics, including promo results, foot traffic, social engagement, click-through rates, conversion metrics, and net sales — using data to refine future strategies
• 100% ownership on PO creation and invoicing

KEY REQUIREMENTS

• Degree in Marketing, Business Administration, or related field.
• Minimum 5 years' experience in marketing or brand management, preferably in beauty, personal care, or retail.
• Strong experience in campaign planning, digital marketing, CRM, and in-store marketing.
• Excellent communication skills with the ability to work effectively with cross-functional teams and external partners.
• Strong teamwork, creativity, and problem-solving abilities.
• Excellent time management and project coordination skills.
• High level of confidence, professionalism, and integrity.
• Proficient in MS Office and familiar with marketing/analytics tools.
• Fluent in English (written & spoken); additional languages are an advantage.