Sales Manager

5 days ago


Ho Chi Minh City, Ho Chi Minh, Vietnam J Group Full time $60,000 - $80,000 per year

Job title:
Sales Manager — Adhesives (Flexible Packaging) — Ho Chi Minh City (Vietnam) — SEA Region

Employment type:
Full-time, based in Ho Chi Minh City, frequent travel within SEA

Reports to:
Head of Sales / Regional Sales Director

Role summary:

We are looking for an experienced Sales Manager to grow sales of adhesives for flexible packaging across Vietnam and South-East Asia. The successful candidate will own account acquisition and growth, manage distributor relationships, provide technical sales support for converters and packaging houses, and hit regional revenue & margin targets.

Key responsibilities

  • Develop and execute commercial strategy for adhesives used in flexible packaging (lamination adhesives, hotmelt/solvent/water-based adhesives as relevant).
  • Identify, qualify and close new business with converters, co-packers, brand owners and packaging suppliers across Vietnam and SEA.
  • Manage and develop distribution/partner network, set targets, train distributor sales teams and track performance.
  • Provide technical sales support: run trials, relay customer requirements to R&D/technical service, ensure successful scale-up.
  • Build accurate sales forecasts and pipeline management in CRM.
  • Negotiate contracts, pricing, and commercial terms while protecting margin.
  • Track competitor activity and market trends; recommend product or pricing adjustments.
  • Represent the company at trade shows and customer visits; travel ~30–50% (as required).

Must-have (non-negotiable)

  • 5+ years B2B sales experience selling adhesives, coatings, resins, or chemical specialties to the flexible-packaging/convertors industry in Vietnam or SEA.
  • Proven track record of selling to converters, laminators or brand owners (references or named wins preferred).
  • Technical understanding of adhesive types and application/process constraints (lamination, extrusion lamination, pouch making, seal strength, heat/solvent resistance).
  • Experience managing distributors and channel partners.
  • Fluent Vietnamese; strong English (business level) for regional coordination.
  • Strong negotiations skills and CRM discipline.

Nice-to-have

  • Degree in Chemical Engineering, Polymer Science, Materials, Chemistry, or Business with technical exposure.
  • Existing relationships with key converters/packaging groups in SEA.
  • Experience with regulatory/food contact requirements relevant to packaging.

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