Liability Product Manager

5 days ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Cake by VPBank - Digital Bank Full time ₫1,200,000 - ₫3,600,000 per year

Job Responsibilities

Impact on the Business / Function:

  • Manage liability product lines including Investment, Insurance covering both new product launches and ongoing enhancements.
  • Develop, review, and maintain product-related policies, including operational guidelines, compliance standards, and risk control frameworks — ensuring all product activities align with regulatory requirements and internal governance principles.
  • Drive customer acquisition efforts through various channels, with a focus on digital platforms and strategic partnerships (embedded finance model).
  • Collaborate cross-functionally with internal teams to deliver business targets and ensure alignment with overall strategy.
  • Monitor and evaluate portfolio performance on a continuous basis to optimize product profitability and growth.
  • Enhance product visibility through periodic circulation of market insights, competitive updates, and marketing materials.
  • Proactively identify new business opportunities, manage product mix and distribution channels, and drive acquisition efficiency and operational excellence.

Customers / Stakeholders

  • Lead and manage product development initiatives, including market research, concept definition, and feasibility analysis..
  • Define and propose new products or features, preparing detailed business cases to support decision-making.
  • Act as a project champion — from initiation to post-launch evaluation — by developing implementation plans and coordinating execution across Tech, AI, Operations, Legal, Compliance, Risk, and Marketing teams.
  • Ensure robust systems, infrastructure, and methodologies are in place to effectively manage products and deliver seamless customer experiences. Liaise and develop operational workflow.
  • Design and maintain efficient operational workflows and control mechanisms.

Qualifications and requirements

  • Minimum of a bachelor's degree in business, related field.
  • Minimum 3 years of experience in the banking, securities, financial service or fintech investment industry.
  • Proven experience in managing Wealth and Liability products, with a solid understanding of market dynamics and competitive landscape.
  • Strong record of effective communication across different organizational levels and with diverse customer groups.
  • Excellent analytical and problem-solving skills, coupled with strong business acumen.
  • Collaborative and team-oriented, with the ability to influence and align stakeholders across multiple business lines.
  • AI mindset – passionate about leveraging artificial intelligence and data analytics to improve customer experience, product performance, and operational efficiency.
  • Understands how AI tools, automation, and machine learning can be integrated into financial products and workflows.
  • Embraces experimentation, innovation, and continuous learning to stay ahead in the AI-driven digital banking landscape.

Our Benefits

  • Competitive compensation including a 13th-month wage and up to 3 months of performance-based bonus.
  • Laptops and other needed devices are currently supplied to all employees.
  • BE Corp budget is allocated for using services such as transportation, food, and passenger car bookings in Be application.
  • Annual health checks and premium medical healthcare (PTI) after probation.
  • 15 days of annual leave is applied for the entire employees.
  • Company trips, team-building activities, and happy hour events are organized on a quarterly or annual basis.

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