Brand Communications Lead

24 hours ago

Ho Chi Minh City, Ho Chi Minh, Vietnam CÔNG TY TNHH SẢN XUẤT & THƯƠNG MẠI DƯỢC MỸ PHẨM ASIALAB Full time

Job Requirements

A. Communication Strategy


•
Receive briefs and business/marketing objectives from the brand or management.


• Develop 360° IMC plans for the brand or campaign.


• Define the Key Message – Big Idea – and overarching Narrative.


• Build communication plans following the marketing funnel: Awareness → Engagement → Conversion.

Budget Management (Budget Holder)


•
Plan and allocate budgets across channels: KOL/KOC, PR, Social, Media, Event, Production, and Ads.


• Monitor, control, and optimize spending: cost per reach, cost per engagement, cost per buzz.


• Ensure transparency and effective use of budget.

Campaign Execution


•
Direct and coordinate all stakeholders: PR, Media, Creative, Event, Production, KOL/Creators.


• Work directly with agencies, production houses, and external partners.


• Approve campaign concepts, content, visuals, and participating KOLs/celebrities.


• Ensure execution aligns with timeline, strategy, and KPIs.

Performance Measurement & Reporting


•
Track and analyze real-time trends on TikTok, Facebook, press, and social platforms.


• Prepare post-campaign reports and key learnings for future improvements.

Qualifications


• Minimum 3–5 years of experience in Marketing/IMC/Brand/Campaign.


• Proven experience leading IMC/360° campaigns with strong communication impact.


• Solid understanding and execution of Big Ideas, Key Messages, and communication funnels.


• Prefer candidates with experience working in major in-house brands or agencies specialized in cosmetics.


• Experience in budget management and working with agencies, KOL/Creators, and PR.


• Strong understanding of social trends, KOL/KOC landscape, and content production.


• Strategic thinking with strong execution ability; able to work under KPI and deadline pressure.

Benefits


• Income: Salary + Campaign-based bonus.


• Opportunity to lead large-scale IMC/360° campaigns with real budgets and high decision-making authority.


• Empowered to build and manage your own team.


• A dynamic and creative working environment focused on performance.


• Opportunities to work with major brands, KOLs/celebrities, top agencies & production houses.


• Training and development support, with access to the latest marketing trends.


• Full benefits according to company policy: social insurance, health insurance, annual leave, team building, and company trips.

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