Product Manager
1 week ago
GENERAL DUTIES AND RESPONSIBILITIES
Responsible for driving products growth, managing marketing campaign, collaborating with cross function local & global to ensure the success. In close collaboration with sales teams, Digital marketing & e-retail (depending on the subsidiary) for your area:
• Participate in the development of a local marketing strategy
• Adapt consumer/health professional profiles targeted by the brand/franchise/product line to the local market and define their journeys and transform them into a local marketing plan to develop sales
• Take responsibility for implementing the omni-channel marketing activation plan in your area and monitor its application in relation to field teams
• Ensure correct adoption of the brand/franchise image and values locally
• Contribute to defining the brand/franchise global strategy by providing feedback on local market needs
• Contribute to developing digital strategy, in line with guidelines developed by the corporate digital division and ensure a good return on investment
• Measure the performance of omni-channel marketing action plans and propose plans for improvement
• Participate in drawing up and tracking the budgets and key performance indicators for the department
• Business development and new product launching
• Cross function collaboration included Regional & Global
QUALIFICATIONS AND SKILLS
• Doctor or Pharmacist with equivalent 5-year experience, MBA qualification is advantageous.
• English: Fluent in verbal communication and proficient in reading, scanning, and translating pharmaceutical documents.
• Proven experience in product management, launching, market access, strong network healthcare industry preferably in the oncology sector or specialist therapeutics class.
• Strong collaboratively with cross function and manage multiple projects.
• Deep understanding of product functionalities, properties, and legal requirements.
• Knowledge of materials, functions, applications, features, and support needs.
• Expertise in targeting specific customer segments effectively, channel marketing.
• Strategies for distributing products through direct and indirect partners.
• Proficiency in gathering and analyzing data about target markets and customers.
• Ability to analyze buying habits and customer behavior, and in choosing the best channels for customers.
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