Performance Marketing Specialist

Working Location:

16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.

Department:

International

Line report:

Ecommerce Manager

Lixibox

is a full-stack one-stop omni-channel solution for luxury affordable beauty brands, funded by well known Silicon Valley investors. The company focuses on optimizing operations by leveraging in-house agency and technology solutions to bring effective brand launching for end consumers.

Now, we're taking the leap forward: going global and bringing Vietnam's top beauty brands to the U.S. and beyond. This is your chance to be part of that global journey from day one: to shape how our brands are discovered, loved, and remembered around the world.

Own the day‑to‑day execution, optimisation, and growth of performance channels across Amazon, Meta, Google, TikTok, SEO, and Lifecycle Email for our beauty brands. The mission: scale profitable revenue through disciplined budget pacing, actionable insights, and nonstop test‑and‑learn cycles.

I. RESPONSIBILITIES:

• Ownership of end-to-end campaign management on all selling channels like Amazon, Tiktok, .com by setting up ads on Amazon, tiktok, Meta, Pinterest, ensuring target ROAS is met or exceeded.
• Channel Execution & Optimisation – Build, launch, and refine campaigns in Search, Advantage+, Sponsored Products/Brands/Display, Spark Ads, plus keyword‑driven SEO initiatives; keep daily ROAS on target.
• Analysis & Campaign Optimisation – Mine CTR, CVR, ROAS, CPA, LTV, and organic‑traffic data to surface opportunities; adjust bids, budgets, audiences, creatives, and on‑page SEO to hit or beat KPIs.
• Analyze and provide written insights on performance metrics to identify optimization opportunities for improving CTR, CVR, and LTV.
• Execute and refine all direct to consumer communication marketing strategies, including segmentation, A/B testing, and automated flows to boost retention and LTV.
• Testing Framework – Design experiments across bids, audiences, creatives, placements, landing pages, and email variants; aim for ≥25 % winning tests per month and archive learnings in a central playbook.
• Cross‑Team Collaboration – Foster strong collaboration with Creative, Supply Chain, and Marketplace Operations teams to align on marketing initiatives.
• Proactively track policy changes, surface betas, and propose new‑channel expansions; produce a quarterly "What's Next" roadmap.
• Develop a quarterly strategic roadmap, outlining innovative approaches and future growth opportunities in performance marketing.

II. REQUIREMENTS:

• 2+ years managing ≥ US$5k/month with Amazon Ads and at least one of three of Meta, Google, Amazon, TikTok, plus hands‑on SEO or email/CRM ownership.
• Proven ability to scale e‑commerce revenue in the U.S. or other international markets
• Mastery of Meta Ads Manager, Google Ads (incl. PMax & Shopping), Amazon Advertising Console, TikTok Ads Manager, and a leading ESP (Klaviyo/Braze/Mailchimp)
• Strong analytical toolkit: pivot tables (Excel, Spreadsheet), attribution logic, GA4 funnels
• Fluent English

Core Soft‑Skill & Character Requirements

• Integrity & honesty – always tell the full picture, even when results are below target.
• Direct communicator – clear, straightforward feedback with stakeholders and team members.
• Meticulous attention to detail – double‑checks budgets, naming conventions, and tracking before launch.
• Project‑management experience – plans, prioritises, and drives multi‑channel tasks to deadline without hand‑holding.
• Fast learner & technically savvy – quick to master new ad‑tech, platform, and automation tools.
• Accountability mindset – owns mistakes, proposes concrete solutions, and never plays the blame game.
• Proactive, not reactive – spots issues before dashboards do and pushes improvements without waiting for instructions.

III. RECRUITMENT PROCESS:

(3 rounds)

CV Application → 1. Online Screening with HR → 2. In-house Interview with Line Manager  → 3. Interview with the cross-team and Director.

IV. BENEFITS:

• Highly competitive packages with Incentive (Monthly/Quarterly);
• Company Annual Performance Bonus;
• PVI Healthcare Insurance;
• 12 annual leave per year;
• Annual Salary Review;
• Social Insurance (prescribed by state);
• Lunch and snack sponsored by Company;
• Parking - Monthly parking is covered by Company;
• Other benefits: Company Activities, sport clubs at office, gift voucher…
• Employee Discount Code (Up to 50%);