Digital & SEO Specialist

1 week ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Công ty TNHH SX - TM - DV B.Y.F.A.S Full time ₫300,000 - ₫600,000 per year

Mô tả công việc:

(Mức lương: Thỏa thuận)

We are seeking a Digital & SEO Specialist to strengthen BYFAS's online presence and drive high-quality traffic to our luxury brand ecosystem. This role will be responsible for developing SEO strategies, digital marketing campaigns, and content optimization that reflect BYFAS's positioning as a Vietnamese luxury fashion & cultural lifestyle leader.

You will work closely with the Marketing Manager, Content Creatives, and Business Development team to align online strategies with offline experiences at our couture stores, cultural events, and international collaborations.

SEO & Web Strategy

Develop and execute SEO strategies to increase organic traffic and improve search rankings.

Conduct keyword research tailored to luxury fashion, couture, silk, and cultural tourism.

Optimize website structure, product pages, and landing pages for performance and visibility.

Monitor SEO analytics and prepare monthly performance reports.

Content Optimization

Collaborate with Content Creatives to ensure all web & social content is SEO-friendly, brand-consistent, and targeted to high-value audiences.

Implement SEO best practices for blogs, press releases, and product storytelling.

Digital Marketing

Support in running Google Ads, social ads, and retargeting campaigns.

Coordinate with Marketing Manager to align paid and organic strategies.

Luxury Brand Positioning

Ensure all digital outputs reflect BYFAS's luxury, cultural, and couture identity.

Benchmark against global luxury fashion brands and propose innovative digital strategies.

Chức vụ: Nhân Viên/Chuyên Viên

Hình thức làm việc: Toàn thời gian

Quyền lợi được hưởng:

Competitive salary + performance bonus.

Work in a luxury & creative environment, engaging with elite customers and global partners.

Professional training in luxury SEO & digital branding.

Opportunity to grow into Digital Marketing Manager or E-commerce Lead.

Full benefits: Social insurance, health insurance, annual leave

Yêu cầu bằng cấp (tối thiểu): Trung cấp - Nghề

Yêu cầu công việc:

Bachelor's degree in Marketing, Digital Media, E-commerce, or related fields.

2–3 years of proven experience in SEO / Digital Marketing, ideally in luxury fashion, hospitality, or premium lifestyle industries.

Strong knowledge of SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.).

Experience in managing websites (WordPress, Shopify, or similar CMS).

Understanding of luxury branding, cultural storytelling, and digital consumer behavior.

Fluent in English; knowledge of additional languages (French, Japanese, Korean) is a plus.

Creative, analytical, detail-oriented, and passionate about fashion & culture

Yêu cầu giới tính: Nam/Nữ

Ngành nghề: Digital Marketing,Nghiên Cứu Thị Trường,Thương Mại Điện Tử

Trung cấp - Nghề

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