livestream operations manager

4 days ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Tec-Do 2.0 Full time

LIVESTREAM OPERATIONS MANAGER

Key Responsibilities:

  • Oversee all aspects of our e-commerce live streaming business in Vietnam, from strategic planning to flawless execution across platforms like TikTok and Shopee.
  • Take full responsibility for setting and achieving Gross Merchandise Value (GMV) targets, developing innovative strategies to drive consistent growth and maximize revenue.
  • Continuously analyze live streaming performance data, refine traffic acquisition strategies, and enhance product conversion tactics to improve ROI and boost GMV.
  • Plan and execute livestream sessions across platforms; monitor and evaluate performance in real-time, troubleshoot issues, and implement optimizations.
  • Design compelling product selections, content plans, and scripts tailored to Vietnamese consumer habits and platform features. You'll ensure our live streams are not just sales channels, but engaging experiences.
  • Recruit, mentor, and manage a high-performing live streaming team, including hosts, studio operators, and content planners. Foster continuous skill development and drive peak performance.
  • Collaborate with internal teams (Account, Creative, Media, Production) and external partners (KOLs, freelancers) to ensure the seamless execution of livestreams.
  • Coach and manage hosts and support staff; create SOPs to maintain quality and consistency across livestream projects.
  • Establish and maintain strong relationships with key platforms like TikTok, Shopee, Lazada… to secure resources, enhance exposure, and maximize conversion rates for our live streaming sessions.
  • Continuously monitor the latest trends in Vietnam's e-commerce and live streaming landscape. Study competitor strategies and explore innovative approaches to strengthen our brand competitiveness and expand market share.
  • Other tasks assigned by line manager

Requirements:

  • Bachelor's degree or higher.
  • Fluent Chinese communication skills; English language skills are a plus.
  • At least 2 years in e-commerce live streaming (TikTok Live, Shopee Live, Facebook Live, etc.).
  • Strong understanding of Vietnam's e-commerce ecosystem (Shopee, TikTok Shop, Lazada).
  • Data analysis skills and a proven track record of achieving sales targets through live streaming.
  • Excellent leadership and communication skills to manage and inspire a team.
  • Deep insight into Vietnam market and consumer behavior. Experience with KOLs/influencers is a plus
  • Results-oriented mindset, strong system thinking.
  • Outstanding communication and teamwork skills, high sense of ownership, and strong learning agility.

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