Product Manager

Responsible for the
development, operation, and optimization
of the entire
Gamification Donation Platform
, including key products such as:

• Heo Dat (Piggy Bank)
  ,
  Heo Di Bo (Walking Pig)
  ,
  Heo Dat Lucky Wheel
  ,
  Heo Dat School
  ,
• Heo Dat Community
  (both
  in-app
  and
  out-app
  ),
• Vi Nhan Ai (Charity Wallet)
  ,
• and
  new gamification initiatives
  to be launched during
  2026–2027
  .

Key goals of this role:

• Build and operate a
  social gamification ecosystem
  engaging millions of MoMo users.
• Drive
  sustainable growth
  through user experience, social impact, and business efficiency.
• Integrate gamification activities with MoMo's ecosystem services, particularly
  Donate by Purchase
  and
  Bundling BU Services
  .

Responsibilities

Product Development & Management

• Lead the Product & Operation teams in developing, expanding, and optimizing all gamification products.
• Manage the overall
  product roadmap
  , ensuring alignment between
  user experience, data, operations, and growth
  .
• Design and improve
  missions, rewards, quests, leaderboards, and events
  to drive engagement and retention.
• Ensure all features and campaigns have clear performance indicators (
  KPIs, data tracking, ROI
  ).

Design & Operation of Donate by Purchase (CSR for Business)

• Serve as the
  product and operation owner
  for the
  Donate by Purchase
  solution, enabling businesses to execute CSR initiatives directly on MoMo.
• Collaborate closely with the
  Growth Marketing & Partnership team
  to:
• Understand CSR objectives of merchants and enterprise partners.
• Design suitable product solutions:
  donation mechanism, reward logic, user journey, gamification flow.
• Create seamless
  B2B2C journeys
  connecting businesses – users – donation projects.
• Monitor campaign performance via key metrics: participating merchants, donation transactions, user engagement, social impact, and earned media.

Bundling & Cross-BU Collaboration

• Collaborate with
  MoMo BU Services
  (Payment, QR Merchant, Bill Pay, Insurance, Money Transfer, Financial Services) to develop
  bundled gamification solutions
  that drive cross-service growth.
• Co-design
  campaigns, missions, and mini-games
  linking gamification mechanics with MoMo's services.
• Evaluate campaign outcomes based on:
• User overlap rate
  between Gamification and BU services.
• Transaction frequency, retention uplift, MEU growth.
• Propose initiatives supporting MoMo's
  2026 strategic OKRs
  on ecosystem engagement and user growth.

Operations & Quality Management

• Establish and manage
  end-to-end operations
  for all in-app games, events, and features.
• Oversee product quality assurance, including
  QA, test cases, issue tracking, release checklists.
• Collaborate with
  Tech, Data, CS, and Operations
  teams to troubleshoot issues and optimize performance.
• Develop
  standard operating procedures (SOPs)
  to ensure operational consistency and scalability.

Data Analytics & Continuous Optimization

• Monitor and analyze user data:
  MEU, MAU, retention rate, donation conversion, overlap metrics.
• Partner with
  Data & Growth teams
  to extract actionable insights, conduct
  A/B testing
  , and drive product improvements.
• Ensure all product decisions are
  data-driven
  and deliver
  measurable outcomes.

Team Management & Capability Development

• Manage a team of 5–7 Product Owners & Operation Executives.
• Coach team members to adopt a
  product-thinking, data-driven, innovation-oriented mindset
  with continuous learning.
• Build a proactive, accountable, and collaborative working culture.

Other Duties as Assigned

• Undertake other tasks assigned by the line manager, aligned with departmental goals.
• Support senior management in special projects or strategic initiatives within the Gamification Donation Platform.

Qualifications

• 5–7 years in Product Management, Operations, or Gamification within fintech, e-commerce, or tech platforms;
• Minimum 2 years of experience leading teams of 5+ members;
• Product lifecycle, gamification design, CSR/donation models, payment flow, user experience;
• Product strategy, project execution, operation management, data analytics;
• SQL/BI/Excel proficiency is a plus; A/B testing, dashboard & KPI reporting;
• Data-driven, user-centric, innovation-oriented, practical problem solving, continuous learning;
• Fluent in English (TOEIC 650+ / IELTS 6.0+ preferred);
• Graduated from university with a major in Economics, Business Administration, Marketing, Information Technology, or equivalent;
• Strong community values and passion for social impact;
• Creative and innovative thinker – ready to experiment, act, and evolve;
• Deep customer empathy and user-centric mindset;
• Logical, systematic, and decisive work style;
• Resilient under pressure, with the ability to inspire and empower the team.