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Marketing Executive

2 weeks ago

Hanoi, Hanoi, Vietnam Bluesky HR Consultancy Inc. Full time ₫60,000,000 - ₫180,000,000 per year

Job Purpose

We are looking for a proactive and results-driven Marketing Executive to support customer acquisition, affiliate coordination, and multi-channel content execution. This role requires a strong focus on performance marketing, partner management, and content delivery, along with the ability to manage day-to-day operations effectively and drive in-year marketing improvements.

Work Arrangement: Amenable to relocate in Malaysia, Cambodia and Sri Lanka

Key Responsibilities

Customer Acquisition & Performance Marketing

  • Support the execution of marketing initiatives aimed at improving conversion rates, new visitor traffic, and customer acquisition performance.
  • Assist in monitoring and analysing key metrics such as first-time deposit (FTD), revenue generation, and customer retention.
  • Collaborate with internal teams to align marketing activities with monthly and quarterly forecasts.

Affiliate Marketing & Account Coordination

  • Support the acquisition and onboarding of new affiliate partners, ensuring smooth communication and timely approval processes.
  • Help manage relationships with current affiliates, providing ongoing support to maintain engagement and performance.
  • Contribute to cost optimization efforts, including improving performance metrics such as CPD and CPA.

Channel Development & Management

  • Assist in the management and expansion of marketing channels, identifying opportunities for new audience segments.
  • Execute and maintain regular content output across social platforms, including Facebook, TikTok, Zalo, and Telegram.
  • Help maintain and update Info Pages across key verticals (e.g., Sports, Aviator, Fishing), ensuring timely and accurate information.

Operational Improvement & Efficiency

  • Participate in planning and executing marketing initiatives that support cost optimization and operational effectiveness.
  • Contribute to the creation of content calendars and workflow processes to ensure timely content distribution across multiple platforms.
  • Provide input for campaign planning and support testing or rollout of new marketing tools and strategies.

Qualifications & Preferred Skills

  • Bachelor's degree in marketing or related field
  • 1 - 4 years of relevant experience
  • iGaming experience is an advantage
  • Understands and addresses the needs of target audiences to improve acquisition and retention
  • Builds and maintains strong relationships with affiliates and stakeholders
  • Supports affiliate accounts with attention to performance metrics and partner satisfaction
  • Proactively identifies opportunities for channel growth and campaign improvements
  • Uses data and insight to inform actions and support marketing effectiveness
  • Essential to possess the following technical skills
  • Customer Segmentation
  • Email Marketing
  • Paid Advertising
  • Content & Community Marketing
  • SEM (Search Engine Marketing)