Branding Superintendent

About the Role

The
Branding Superintendent
plays a key role in shaping and strengthening
INSEE Vietnam's brand identity and market leadership
. You will lead the development and implementation of strategic branding initiatives that enhance visibility, reputation, and customer engagement across multiple business segments. This position requires a mix of strategic thinking, creativity, and strong project leadership to ensure brand excellence across all channels.

Key Responsibilities
1. Brand Strategy & Management

• Develop and execute comprehensive brand strategies aligned with INSEE's vision and business goals.
• Conduct market, competitor, and consumer insight analyses to define clear and differentiated brand positioning.
• Manage brand performance metrics (awareness, preference, equity, digital engagement, ROI) to ensure continuous improvement.
• Identify opportunities for brand innovation, sustainability narratives, and ESG-driven communication.

2. Communication & Campaign Execution

• Plan and lead integrated communication campaigns (digital, social media, PR,...) to enhance brand visibility and engagement.
• Collaborate with internal teams and agencies to produce creative and impactful branding materials.
• Maintain consistency of visual identity, messaging, and tone of voice across all touchpoints.
• Manage design projects including logos, packaging, corporate collaterals, and digital assets.

3. Customer Engagement

• Develop and execute customer engagement programs such as loyalty initiatives, co-branding activities, and market education campaigns.
• Collect and analyze customer feedback to shape brand and product strategies.
• Collaborate with commercial teams to create customer-centric campaigns that build emotional connection and brand loyalty.

5. Budget & Performance Management

• Plan and manage the annual branding budget
• Monitor expenditures, evaluate campaign effectiveness, and optimize resource allocation.
• Prepare reports and insights for management review.

6. Team Leadership & Development

• Lead, coach, and develop the Brand Communications team to foster creativity, accountability, and performance excellence.
• Conduct regular performance evaluations and support individual development plans (IDPs).
• Build a collaborative culture aligned with INSEE's values and leadership principles.

Requirements

• Bachelor's degree
  in Marketing, Business Administration, or related field (MBA preferred).
• Minimum 5 years' experience
  in brand management, including
  1–3 years
  in a managerial role with an international company.
• Proven experience in leading integrated branding and communication campaigns.
• Strong experience managing creative agencies and digital marketing partners.
• Excellent communication, leadership, and project management skills.
• Analytical and creative mindset with a strong understanding of market and consumer insights.
• Proficiency in Microsoft Office;
  TOEIC 725+
  or equivalent English proficiency.