Social Media, Community

2 weeks ago

Ho Chi Minh City Metropolitan Area, Vietnam Traveloka Full time ₫10,000,000 - ₫20,000,000 per year

[Job Description]

  • Develop and implement regional online marketing and social media strategies to drive brand awareness, customer acquisition, and engagement across various channels and platforms.
  • Lead a team of social media marketing professionals, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.
  • Oversee the planning, execution, and optimization of campaigns across digital channels, including social media, community engagement platforms and publisher platforms.
  • Develop and manage the content marketing strategy, including content creation, distribution, and promotion, to attract and engage target audiences.
  • Drive the framework for social media strategy, including content calendar planning, community management, and influencer partnerships, to enhance brand visibility and engagement.
  • Monitor and analyze campaign performance metrics, including ROI, engagement metrics, and conversion rates, to optimize strategies and tactics for maximum impact.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in online marketing and social media to drive continuous improvement and innovation.
  • Collaborate cross-functionally with commercial, product and engineering to align marketing efforts with business objectives and ensure a seamless customer experience.
  • Provide regular performance updates and reports to senior leadership, highlighting key insights, achievements, and opportunities for growth.

[Job Requirements]

  • Bachelor's degree in Marketing, Communication, Journalism, or related field (Master's preferred).
  • Minimum 8+ years of experience in social media and content marketing, with at least 3 years in a leadership role.
  • Proven success in the ability to drive organic growth through creative and data-informed content strategies.
  • Extensive knowledge of social media platforms, influencer marketing and offline channels.
  • Skilled in interpreting and analyzing data to effectively communicate performance insights and - Provide evidence-based recommendations to all stakeholders.
  • Experience managing content in markets at varying levels of maturity, with a track record of successfully adapting strategies based on unique market demands.
  • Demonstrated experience in building, mentoring and leading a team, with a collaborative and inclusive approach.
  • Strong verbal and written communication skills to articulate strategies clearly to stakeholders and team members.

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