Channel Sales Manager – On-Trade
3 days ago
JOB SUMMARY
- Be responsible for attaining turnover target according to company business development strategy within assigned area/channel.
- Develop the OnTrade customers in assigned area including Restaurant, Night Club, Hotels, Cocktail Bars…
- Coordinate with Marketing Department to enhance brand image, increase market share and listing
- Manage Ontrade Staff route plan and on site visit to assure visitation on track with PRVN Standard
- Region in charge: North and South Central
- Improve execution of listing/ activation and expand distribution for both Key account/ Fragmented accounts
KEY ACCOUNTABILITIES
Business & customer management
:
- Have ability and responsibility to understand and cascade sales strategy from sales management team to direct report.
- In charge of Sell Out in Central Area.
- Experience in building relationship to key account and key customer in both modern & tradition ontrade channels.
- Plan and implement sales activities monthly, quarterly, yearly to obtain the sales target (sales volume, turnover and account coverage)
- Cooperate with Marketing team to prepare and implement the activation to penetrate new account/channel and maintain the key brand equity
- Consult direct manager on sales plan and client performance.
- Complete all reports accurately and timely
- Foster relationship with existing and potential partners, especially via business entertainment events
- Ensure highest level of customer service when handling of customers' queries and complaints
Manage the department's expenses and customer investment.
- Control the efficiency of the operating expense and customer investment in the assigned area
- Balance the expense and revenue
Business Information & Intelligence
- Update monthly market information & sales report to Head Of Sales - Central
- Coordinate with Commercial Planning Team to ensure periodical/ ad-hoc sales reports and market intelligence/insights relating to the region are available for board of management with accurate data
Maintain and attend to the existing customers while developing the potential ones.
- Plan and implement the visits to the customers' sites
- Handle and respond to the customers' inquiries and complaints
- Organize and implement the development and maintenance of the close bonds with the customers
Manage the customer profiles.
- Update the customers' information
- Categorize the customers
- Archive the data (sales, business contracts …)
Develop the internal sales procedure.
- Inspect the existing processes and develop more internal procedures to sustain the good customer services
Work with other departments to handle and satisfy the customers' demands.
- Co-ordinate with other departments to supply the products in timely manner
Implement and develop the cost-saving initiatives.
- Establish and implement the initiatives to improve the work process to enhance the efficiency of the job.
- Supervise the use of the company's asset in the most cost-saving manner.
People Management
- Propose the development of the successional employees
- Evaluate the job results and employees' performance on periodical basis
- Supervise the employees' daily tasks
- Recommend the employees' incentive or penalty
- Conduct the internal training on the products and work process.
- Develop the employees' sales skills
JOB REQUIREMENTS
Education & Experience
- University graduate majoring in Business Administration
- At least 3 years of experience in wine, beer, beverage or FMCG.
- Communicate in English & experience at working with international customers
Functional
& Leadership Competencies
- Good communicative skills
- Analytical skill, decision-making and problem-solving skill
- Sales and negotiating skills
- Able to work under high pressure
- Communicative English
- Proficient in office computing
- Fast adaptation to the job
- Confident and active
- Able to work overtime at night
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