Business Analytics Manager

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam adidas Full time $100,000 - $120,000 per year

Purpose & Overall Relevance for the Organization:

Drive data-informed decision-making across Adidas's retail, wholesale, and franchise channels. Leverage analytics to optimize sales performance, customer experience, and operational efficiency while aligning with brand strategy and commercial goals

Key Responsibilities:

· Develop and maintain dashboards and reports for retail, wholesale, and franchise KPIs

· Maintain retail and franchise database integrity including BPM approval and SSM updates.

· Maintain data for the renumeration process for franchise, wholesale KAMs and Retail team

· Establish and maintain customer sell out and inventory reporting, conducting quantitative product and sales analysis with Key Account monthly/quarterly meetings

· Analyze sales trends, customer behavior, and channel performance to identify growth opportunities

· Manage the development of Key Account Plans and ensure high quality quarterly reviews

· Collaborate cross functions (e.g: Finance, Marketing, HR) to align analytics with commercial strategies

· Support forecasting, inventory planning, and promotional effectiveness

· Lead cross-functional analytics projects to improve channel profitability

· Ensure data quality and consistency across systems and regions

· Lead commercial excellence projects including NPS, Endless Aisle, RFID, Bins, GROW to accelerate business performance and salesforce effectiveness

· Collaborate with stakeholders to define data needs and business goals

· Develop best practice guidance and provide to other stakeholders to maximize the use of analytics capabilities

· Work closely with Omni channel marketing with collation and analyses of product performance in respective channels

Key Relationships:

· Line manager and internal DTC

· Marketing

· Finance

· Human Resources

· Wholesales

· Golf

Requisite Knowledge, Skills and Abilities:

· Influencing skills

· Ability to work effectively within a team environment and under pressure

· Strong analytical skills and an innovative thinker

· Good planning, communication and presentation skills, with the ability to work and deliver in changing environments

· Solid project management skills from initiation to closure

Requisite Education and Experience / Minimum Qualifications:

· Bachelor's or master's in business, Data Science, Economics, or related field

· 5+ years in business analytics, preferably in retail or consumer goods

· Strong understanding of omnichannel retail dynamics and franchise operations

· Excellent communication and stakeholder management skills

· Proven project management experience

· Experience in global or multi-market environments

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