Senior Route To Market Specialist

Mô tả công việc:

(Mức lương: Thỏa thuận)

A. MAIN PURPOSE OF THE POSITION

This position is to:

The Senior Route-to-Market (RTM) Specialist is responsible for developing and optimizing Carlsberg Việt Nam's RTM model, ensuring seamless product distribution, efficient sales force execution, and strategic distributor management. The role involves spearheading RTM strategies, enhancing cost models, improving sales force effectiveness, and deploying advanced digital solutions for RTM operations.

B. JOB RESPONSIBILITIES

1. Strategies & Development

2. Spearhead the integration and enhancement of the RTM Model, incorporating agile strategies and conducting annual reviews to refine regional RTM frameworks.

3. Develop and implement the RTM Cost Model to monitor and improve operational effectiveness and efficiency.
4. Lead alignment and collaboration with channel partners to integrate the RTM model and drive seamless execution across all channels.
5. Formulate regional distribution coverage plans, segmented by SKU, brand, and geography, ensuring optimal market reach.
6. Design and execute stage-wise RTM transformation plans to support the company's growth phases.

7. Design and develop route-plan by SRs level.

8. Sales Force Effectiveness & Efficiency

9. Elevate field force performance by designing tools, launching initiatives, and follow-up KPIs and incentive structures.

10. Conduct in-depth analysis of territory-level KPIs to uncover key insights and drive strategic decision-making.

11. Champion continuous business improvements in secondary sales, focusing on optimizing route productivity and enhancing cost efficiencies.

12. Distribution channel management:

13. Propose strategy to maximize each distribution channels by distribution channel segmentation

14. Set up criteria of quality outlet
15. Optimize trade investment by outlet segmentation

16. Partner with business stakeholders to tailor-made plans by territory and channel

17. Distributor Management

18. Oversee the development and refinement of distributor models, including goal-setting, KPI proposals, and performance tracking systems.

19. Lead initiatives to optimize distribution matrices and territory mapping, addressing growth and expansion opportunities with tailored RTM solutions.

20. Deploy the mass ROI model for all distributors in region incharge, ensuring financial viability and performance tracking.

21. Project Management & Digital Transformation

22. Other project & adhoc tasks from line manager.

Chức vụ: Nhân Viên/Chuyên Viên

Hình thức làm việc: Toàn thời gian

Quyền lợi được hưởng:

• Thử việc: 2 tháng (hưởng đầy đủ lương)
• Thời gian làm việc: Thứ 2 - Thứ 6
• Cơ hội huấn luyện: Được đào tạo nâng cao nghiệp vụ thường xuyên
• Đồng nghiệp: Môi trường làm việc năng động, chuyên nghiệp, thân thiện
• Ngày nghỉ: 12 ngày nghỉ phép/ năm
• Phúc lợi:
  
  Thưởng cuối năm - Phụ thuộc vào tình hình kinh doanh của Công ty và kết quả làm việc của nhân viên (trung bình 2-5 tháng lương)

Yêu cầu bằng cấp (tối thiểu): Trung cấp - Nghề

Yêu cầu công việc:

• Bachelor's degree in Business, Economics, or a related field.
• 3 - 5 years of experience in Route-to-Market, Commercial Strategy, Sales Operations, or Distributor Management in FMCG
• Strong understanding of RTM frameworks, distributor networks, and sales force execution.
• Strategic Thinking & Problem-Solving – Ability to develop and refine RTM strategies for market expansion.
• Data Analytics & Performance Management – Strong analytical skills to track KPIs, manage costs, and enhance efficiency.
• Stakeholder Management & Negotiation – Strong collaboration with distributors, sales teams, and partners.
• MS Office proficiency PowerBI, Excel & Other tool…
• Fluent English

Yêu cầu giới tính: Nam/Nữ

Ngành nghề: Nghiên Cứu Thị Trường,Quản Lý Dự Án IT,Quản Lý Sản Phẩm IT

Trung cấp - Nghề

Không yêu cầu