Content Creator, Sports, Fitness
1 week ago
Position Overview:
We seek a dedicated Content Creator to develop and produce engaging static visuals and video content highlighting our sports, fitness and wellness talent, with a special focus on pickleball. This role requires a deep passion for pickleball and the ability to craft multi-dimensional personas for our talent that fuel audience engagement and brand partnerships. The ideal candidate will skillfully incorporate Generative AI tools to enhance creativity, streamline content production, and personalize storytelling.
Key Responsibilities:
- Develop creative static and video content for social platforms such as Instagram, TikTok, and YouTube.
- Leverage GenAI tools to generate ideas, draft captions, produce visual assets, or assist in video editing workflows.
- Showcase athletic skills, lifestyle, training, and personality of pickleball talent with authentic narratives.
- Build well-rounded talent personas that connect deeply with audiences and attract brand collaborations.
- Collaborate with talent and marketing teams to align creative output with brand goals.
- Research pickleball and wellness trends to keep content fresh and relevant.
- Analyze content performance and optimize campaigns for maximum engagement.
- Manage content calendars to ensure timely and consistent publishing.
Qualifications:
- Passion for pickleball, sports, or wellness with personal or professional experience preferred.
- Proven ability to create compelling short-form videos for social media.
- Understanding of social media metrics, audience-building strategies, and platform algorithms.
- Excellent communication skills, creativity, and ability to work collaboratively and independently.
- Experience using Generative AI tools to aid in ideation, content generation, or editing.
- Strong storytelling skills for developing engaging talent personas.
- Proficiency with video editing (Capcut) and design software (Photoshop, Canva).
Why Join Us?
Join a forward-thinking team shaping pickleball's digital presence through innovative content creation. Use cutting-edge GenAI tools to amplify your creativity, help grow our talent's audience, and attract leading brands in sports and wellness.
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