Game Research Analyst

5 days ago

Hanoi Capital Region, Vietnam PixOn Game Studio Full time ₫45,000,000 - ₫70,000,000 per year

Location: FPT  Tower, Cau Giay, Ha Noi, Viet Nam

Quantities: 02

1. Job Description

As a core member of our Research Team, you will serve as the studio's "radar," keeping PixOn ahead of the curve by identifying the latest trends, analyzing competitors, and driving innovative ideas for our puzzle and hybrid casual games.

Your main responsibilities include:

  • Market and trend analysis:

Monitor top charts, emerging trends, and new releases in key markets
- Competitor research:

Benchmark and analyze gameplay, level design, meta, UA/creative, monetization, and retention strategies of top competitors
- Ideation:

Collect and generate new gameplay/metagame ideas from TikTok, Discord, Reddit, and internal brainstorm sessions
- Concept/Prototype proposals:

Recommend fresh concepts and prototype ideas aligned with the studio's DNA and goals
- Creative/UA tracking:

Gather and analyze top-performing ad creatives (UA), identify successful hooks, motifs, and mechanics, and provide actionable insights to the creative/video team
- Reverse engineering:

Deep-dive into successful and failed games to identify strengths, weaknesses, and key lessons
- Cross-team collaboration:

Support Product and Creative teams by sharing insights and recommending concrete actions (prototyping, creative direction, A/B testing, etc.)
- Reporting and documentation:

Update weekly/monthly insight reports and help build the research knowledge base

2. Requirements

  • Passionate and knowledgeable about mobile games, especially puzzle and hybrid casual genres
  • Strong independent research skills, analytical thinking, and trend-spotting ability
  • Experience with research tools (AppMagic, SensorTower, Facebook Ads Library, TikTok Creative Center, AppAnnie, etc.) is a plus
  • Capable of summarizing and presenting insights (slides/reports/dashboards)
  • Good English reading and comprehension skills (to follow international market trends and documentation)
  • Prior experience benchmarking or analyzing games is a strong advantage (a portfolio or sample analysis is highly appreciated)
  • Proactive, eager to learn, experimental, adaptable, and willing to take initiative
  • Familiarity with data analysis, AI/BI tools is a significant plus

3. Benefits

  • Competitive salary and performance-based bonuses ( annual bonuses, rewards for winning ideas, etc.)
  • Dynamic and creative work environment that encourages "fail fast, learn fast"
  • Access to modern research tools
  • Active involvement in developing new game products from ideation to launch
  • 13th-month salary, annual leave, teambuilding, clear career path and other company benefits
  • Lunch allowance up to 1M VNĐ/month + free parking.
  • Provided with full working equipment
  • The office is nearly 2000 square meters, extremely modern and comfortable at FPT Tower.
  • The direct boss is highly open, always listening to all employees' opinions. Young, friendly and constructive colleagues. Clear promotion path.
  • Enjoy all company policies and according to the Labor Law, including Insurance, vacation, holidays, parties, birthdays, annual travel and more.
  • Free coffee, tea and cakes every day. Teabreak weekly.
  • You can join many internal clubs: Soccer, Pickleball, PS5, Billiards…
  • Working hours: Monday - Friday, 8:30 a.m. - 5:30 p.m., 1.5h lunch break and Saturday and Sunday off.

CV + portfolio/link sent to email:

Title: Name - Apply for the position of Game Research Analyst

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