Assistant Brand Manager

12 hours ago

Ho Chi Minh City Metropolitan Area, Vietnam VitaDairy Việt Nam Full time

The Assistant Brand Manager (ABM) plays a critical executional role in driving brand growth, ensuring consistency across all consumer touchpoints, and supporting key marketing initiatives for the powdered milk category.

You will collaborate closely with the Brand Manager and cross-functional teams to deliver strong brand performance, especially in the key shop retail system.

This role is suitable for candidates who are detail-oriented, execution-driven, data-informed, and able to manage multiple projects simultaneously in a fast-paced FMCG environment.

Responsibilities:

1. Brand & Marketing Strategy


• Assist in crafting short-term marketing plans aligned with the brand's long-term vision.


• Translate strategic priorities into actionable KPIs and ensure on-ground execution.


• Collaborate cross-functionally to align branding efforts across all touchpoints.

2. Innovation & Product Development


•
Participate in idea screening, product concepting, formula coordination, pricing, and packaging development.


•
Support the full NPD cycle: testing, validation, production concept, and go-to-market implementation.


•
Coordinate closely with R&D, Regulatory, SCM, Trade and external partners to ensure timely delivery.

3. Consumer & Market Understanding


•Monitor consumer trends, competitive dynamics, and category shifts to identify growth gaps.


•Conduct field visits, in-store immersions, and collaborate with research agencies to collect insights.


•Summarize findings into actionable recommendations for the brand team.

4. Channel Support/ Activation


•Work with Trade/Key Account teams to design and deploy in-store visibility, activation and promotion programs.


•Customize brand initiatives tailored to channels to maximize conversion and brand presence.


•Track promotion effectiveness, ROI, and provide improvement plans.

5. Marketing Activity Execution


•Execute communication campaigns, NPD launches and 360° marketing assets.


•Coordinate with internal teams (Media, PR, CRM, Digital Content) and agencies to develop consumer-centric materials


•Oversee POSM production, adaptation of digital assets, sampling programs and activation materials.

6. Performance Monitoring & Budget Control


•Monitor brand KPIs, volume/sales performance, campaign ROI, and competitive benchmarking.


•Manage allocated budget responsibly and propose cost optimization opportunities.

7. Cross-Functional Collaboration


•Build strong partnerships with Sales, Trade Marketing, Innovation, R&D, Regulatory, SCM, and Finance.


•Represent the brand perspective in internal meetings and contribute to cross-functional projects.

Qualifications

Education

Bachelor's graduate, preferably majoring in marketing or business administrator.

Experience


• 2+ years of experience in a similar position in the field of Marketing in FMCG industry is a plus.


• Proven experience as an Assistant Brand Manager.


• Minimum 2 years of experience in FMCG Marketing or Brand Management.


• Experience in the Milk category is a strong advantage.


• Proven exposure to NPD projects and commercial executions.

  • Assistant Brand Manager

    1 week ago

    Ho Chi Minh City Metropolitan Area, Vietnam PepsiCo Full time

    OverviewThe Assistant Brand Manager Job is responsible for supporting Brand Lead in the achievement of the annual marketing and operations plan. Major responsibility is in securing flawless execution of the overall marketing calendar, from communication to innovation.ResponsibilitiesStrategic Innitiatives:Assist Marketing Manager to build the marketing...

  • Assistant Brand Manager

    6 days ago

    Ho Chi Minh City Metropolitan Area, Vietnam Unilever Full time

    About The RoleIt is an exciting time to be part of the growth of Sunlight, the first brand launched by Unilever founder William Lever in 1883. You will join a passionate and diverse team to be part of a landmark journey building Sunlight as a purposeful and innovative brand, becoming one of Unilever's key brands.Only until 2018, Sunlight portfolio was 90%+...

  • assistant brand manager

    1 week ago

    Ho Chi Minh City Metropolitan Area, Vietnam VitaDairy Việt Nam Full time

    KEY RESPONSIBILITIES - FOR LIQUID MILK - METIS BRAND• Develop short-term marketing plan based on analysis of market, trade and consumer needs, resources and capabilities.• Have good insights about Liqid Milk/ Teenager products, proactively listen and get inputs from consumers to proactively react with the markets and consumer needs.• Provide good...

  • Assistant Brand Manager

    2 weeks ago

    Ho Chi Minh City, Vietnam Wipro Unza Việt Nam Full time

    **Phúc Lợi**: - Máy tính xách tay - Bảo hiểm - Phụ cấp - Chăm sóc sức khỏe - Đào tạo - Tăng lương - Chế độ nghỉ phép **Mô Tả Công Việc**: - Assist Brand Manager in new product development projects from concept to launch involving artwork designers’ contacts, packaging & perfumer suppliers’ contacts, panels’...

  • Assistant Brand Manager/ Brand Manager

    2 days ago

    Ho Chi Minh City, Vietnam Headhunt Vietnam Full time

    Cấp bậc: Điều Hành (Executive level) Bộ phận: Marketing Địa điểm làm việc: Vp. HCM Báo cáo cho: Group Brand Manager **1. ROLES**: The Assistant Brand Manager provides effective support to Brand Manager to ensure job completion and there by contribute to good results of the designated brand(s). **2. KEY RESPONSIBILITIES**: - Assist...

  • Assistant Brand Manager

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam PepsiCo Full time

    OverviewThe Assistant Brand Manager Job is responsible for supporting Brand Lead in the achievement of the annual marketing and operations plan. Major responsibility is in securing flawless execution of the overall marketing calendar, from communication to innovation.Responsibilities1. Strategic Innitiatives:- Assist Marketing Manager to build the marketing...

  • Assistant Brand Manager

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam My clients Full time

    Assist Band Manager in new product development projects from concept to launch involving artwork designers' contacts, packaging & perfumer suppliers' contacts, panels' tests, surveys.Provide assistance to Brand Manager in marketing activities such as consumer promotion, event organizing, outdoor ads, media booking/monitoring (working with Trade...

  • Assistant Brand Manager

    2 weeks ago

    Ho Chi Minh City, Vietnam công ty cổ phần dược phẩm eco Full time

    Xem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **Assistant Brand Manager**: - **Mã tin đăng: 3387423**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt nhất, nhưng chúng...

  • Assistant Brand Manager

    6 days ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam PepsiCo Full time

    1. Strategic Initiatives:Assist Marketing Manager to build the marketing strategy for Lay's CORE to meet the needs of VNMU business.Assist Marketing Manager to develop annual marketing plan and initiative calendar.Provide support and inputs for Marketing Manager to develop Strategic Business Plan (SBP), Acceleration Plan.Assist Marketing Manager to build...

  • Assistant Brand Manager

    12 hours ago

    District , Ho Chi Minh City, Vietnam Wipro Consumer Care Việt Nam Full time

    A. About the job:ROLES:Assist Brand Manager in new product development projects from concept to launch involving artwork designers' contacts, packaging & perfumer suppliers' contacts, panels' tests, surveys.Provide assistance to Brand Manager in marketing activities such as consumer promotion, event organizing, outdoor ads, media booking/monitoringIn...