Head of UA

Location:
Hanoi
Salary:
Up to $2000
Expiration date:
31/12/2025
Position Overview
We are seeking an experienced and data-driven Head of User Acquisition (UA) to lead our UA team and drive the growth of our mobile game portfolio. You will be responsible for developing and executing innovative user acquisition strategies that align with our business goals, managing a significant budget, and leading a team of UA managers to achieve our user growth and profitability targets.

Key Responsibilities
1/ Strategy & management

• Lead the UA team's strategy, directly aligning with the company's overall business objectives.
• Take full ownership of key business performance indicators, ensuring all campaigns deliver strong revenue and profitability.
• Oversee the planning, execution, and optimization of all UA campaigns to meet targets such as CPI, ROAS, and LTV.
• Build and execute a clear plan for channel diversification, successfully scaling and conquering new ad networks beyond existing platforms.
• Manage and allocate a large-scale UA budget effectively to maximize ROI and scale user growth.
• Define the ideal candidate profile for the UA team and directly participate in the interview and selection process for new members.

2/ Team development & leadership

• Elevate the professional standards and capabilities of the UA team through systematic, hands-on training and coaching.
• Design and implement a clear competency framework and a personalized development roadmap for each team member.
• Foster a strong culture of learning, knowledge sharing, continuous improvement, and a daily growth mindset within the team.
• Be the visionary leader, motivating and inspiring the team to commit to common goals and achieve exceptional results.

Qualifications
1/ Experience:

• Bachelor's degree in Marketing or a related field. An advanced degree is a plus.
• Minimum 5-7 years of experience in the marketing field.
• Minimum 3 years of experience in a management position (Manager, Head, or Director).
• Proven experience managing a team with a scale of 20+ members.
• Open to candidates from outside the gaming industry, specifically from sectors with a strong focus on growth and performance marketing (e.g., E-commerce, Fintech/E-wallets, Digital Marketing).

2/ Achievements

• Must have a portfolio of outstanding achievements that created substantial, high-impact value relative to the scale of previous companies.
• Achievements must be officially recognized and demonstrable, including not only revenue figures but also proven success in building high-performing teams.

3/ Skills & Competencies

• Data-driven mindset, deep ability to analyze metrics, interpret complex data, and make informed decisions.
• Strong foundation in mathematics and economics to analyze campaign effectiveness, optimize budgets (increase/decrease), and forecast revenue.
• UA Operations Expertise, firm grasp of core skills including market research and performance marketing campaign management...
• Decisive decision-making - ability to identify opportunities within data and rapidly execute aggressive growth plans.
• Inspirational leadership, ability to motivate, inspire, and lead a team to commit to common goals, combined with strong training/coaching skills.

4/ Personal Attributes

• Result-oriented
• Open mindset & high awareness
• Visionary strategic thinker with a passion for setting and achieving ambitious goals.
• Inspirational leader, passionate about building and leading a high-performing team.
• Aggressive in pursuing big goals while maintaining the ability to listen and collaborate effectively.

WHY JOIN US?

• A unique experience in a young and innovative product team
• We focus on delivering the best working experience for our staff, providing opportunities to speak up, be recognized, and advance in their career. How do we do that?
• A young, friendly, and creative working environment
• Our little perks make the difference: beverages & snacks are always available, monthly birthday parties, interest clubs, frequent teambuilding, and company trips
• Continuous training & development through internal sharing & external training programs
• Our tuition fee sponsorship program covers up to 100% of any course fee to support our staff's professional development
• A culture of "AIMING HIGH & NON-STOP INNOVATION" created by our CEO & leaders
• Top-tier compensation package: Salary up to 60,000,000 VND (based on competency), with salary reviews twice a year
• Lunch allowance: 1,000,000 VND/month
• 13th-month salary & Performance bonuses TWICE per year
• Other special offers for key personnel

CONTACT US
Email:

Hotline:

Head office: 10th Floor, Peakview Tower, 36 Hoang Cau Str., Dong Da Dist., Hanoi