Influencer Marketing Specialist
2 days ago
Location: [24 Ung Văn Khiêm, phường 25, quận Bình Thạnh, Hồ Chí Minh, Việt Nam]
Department: Marketing
Reporting To: Marketing Manager
Job Overview
Gmeelan is looking for a creative and strategic Influencer Marketing Specialist to lead and manage influencer campaigns across platforms like TikTok. You will be responsible for developing partnerships, executing campaigns, and driving measurable results that align with our brand and marketing goals.
Key Responsibilities
Identify, recruit, and build strong relationships with influencers aligned with the brand.
Plan, coordinate, and execute influencer campaigns from start to finish.
Monitor performance metrics (reach, engagement, conversions) and provide regular reports.
Negotiate contracts and manage influencer marketing budgets.
Collaborate with the content and design teams to ensure campaign consistency.
Stay updated on social media and influencer trends to optimize future strategies.
Requirements
Bachelor's degree or above, basic proficiency in English (listening, speaking, reading, and writing).
Must have experience in social media marketing for the beauty and skincare brand, with corresponding KOL resources connected with the brand.
Good communication skills, strong team collaboration, and a strong sense of initiative.
2-4 years of experience in Influencer Marketing or Social Media Marketing.
Strong understanding of consumer behavior across social platforms.
Excellent communication, negotiation, and relationship management skills.
Data-driven mindset; experience with tracking tools (e.g., Google Sheets, Tiktok Data Studio).
Benefits
Competitive salary + performance-based bonuses.
Dynamic, youthful, and fast-growing startup environment.
Career growth opportunities and access to professional training.
Full social insurance, regular team-building activities, and other company perks.
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