Head of Brand Partnerships

Responsibilities
About Us

Our team comes from SEA Regional Business, Global Business Solutions. We partner with key partners (advertisers & agencies) across the Southeast Asia region to drive their business goals and marketing strategy by owning and implementing customized marketing and measurement solutions, ad tech integration and platform innovation.

Responsibilities

• Strategic Vertical Leadership: Develop and execute the comprehensive go-to-market strategy for the Consumer Packaged Goods (CPG) vertical in Vietnam, aligning with ambitious Y/Y revenue growth objectives and establishing TikTok as an essential platform for CPG brands. This involves driving growth via deep collaboration with clients, sales partners and cross functional teams.

• High-Performance Team Management: Lead, mentor, and inspire a mid-sized sales team, fostering a culture of excellence and resilience. Implement robust coaching and development programs to elevate team capabilities and effectively manage a diverse group of strong, driven individuals.

• Revenue & Target Accountability: Own the entire CPG vertical's P&L, including setting, cascading, and rigorously tracking ambitious quarterly and annual sales targets. Drive disciplined pipeline management and forecasting across the team to ensure consistent overachievement.

• C-Suite Client & Agency Partnership: Cultivate and maintain executive-level relationships with key decision-makers (CMOs, Brand Directors, CEOs) at the largest CPG brands and their media agencies, acting as a senior strategic advisor and the ultimate point of escalation.

• Sales Process Optimization: Design and implement scalable sales processes and operational cadences (e.g., weekly pipeline reviews, monthly business reviews) to maximize efficiency, drive accountability, and ensure the team can effectively manage a large portfolio of advertisers.

• Cross-Functional Collaboration: Act as the primary internal advocate for the CPG vertical, collaborating closely with Marketing, Product, Client Solutions, Creative Operations and Measurement teams to develop tailored solutions, drive product adoption, and ensure flawless campaign execution for clients.

• Data-Driven Market Intelligence: Leverage market data, platform insights, and competitive analysis to identify emerging trends within the Vietnamese CPG landscape. Use this intelligence to guide the team's sales strategy, unlock new revenue streams, and provide clients with a distinct competitive advantage.

• Complex Negotiation & Deal Structuring: Personally lead and support the team in high-stakes negotiations for large, complex, and long-term advertising partnerships (e.g., Joint Business Plans, Upfronts), ensuring favorable terms and sustainable growth.

• Industry Thought Leadership: Represent TikTok Vietnam as a CPG industry expert at conferences, client summits, and industry events. Evangelize TikTok's unique value proposition for brand building and sales growth, solidifying its position as a leading digital partner in the sector.

Qualifications
Minimum Qualifications

• Proven experience in sales or business development with a clear history of client management and revenue generation in digital marketing.

• Excellent collaboration skills in a complex cross-functional organisation

• Ability to analyze large amounts of data and identify insights to assess business performance.

• Proactive attitude with excellent project management, organizational, and analytical skills.

• Vietnamese & English proficiency

Preferred Qualifications

• Experience managing CPG advertisers with a deep understanding of their business and media challenges.

• Leadership and people management experience

• Self-starter, a fast learner who has critical thinking skills

• Have a passion for TikTok and driving strong business outcomes for our advertisers

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​