Business Intelligence Manager

1 week ago

Ho Chi Minh City, Ho Chi Minh, Vietnam ASIA INGREDIENTS GROUP Full time $100,000 - $120,000 per year

Key Responsibilities:

Market Landscape & Opportunity Identification

  • Strategic Market & Product Assessment: identify and evaluate key strategic categories, brands, and products for expansion, aligning with AIG's business goals and growth potential.
  • Market Trends & Segmentation: Analyze market sizes, growth trends, consumer behaviors, and emerging opportunities across AIG's businesses to guide business decisions.
  • SWOT Analysis & Strategic Positioning: Conduct thorough SWOT analyses of key markets and segments to uncover opportunities and threats for AIG, proposing actionable strategies to enhance competitiveness.
  • Issue & Opportunity Definition: Identify key issues and opportunities (I&O), providing clear recommendations for Jobs To Be Done (JTBD) for Business Units (BU) to achieve market success.

Competitive Intelligence & Predictive Analysis

  • Market Intelligence System Management: build, manage, and continuously improve a comprehensive competitive intelligence database, providing up-to-date insights on competitors, market share, pricing strategies, and distribution models.
  • Predictive Market Forecasting: use predictive analytics tools to forecast trends in consumer demand, market shifts, and competitive movements, ensuring proactive market adaptation and strategic alignment.
  • Profitability & Resilience: leverage Business Intelligence (BI) as a key tool to drive profitability, ensuring that insights support both competitive advantage and long-term resilience in and Vietnam, regional, and global markets.

Portfolio and Principal Development & Validation

  • Consumer-Centric Market Research: conduct market research initiatives focusing on
    category analysis, consumer insights, and competitor evaluations to identify key drivers for innovation, and portfolio development
  • Principal Development Collaboration: collaborate closely with the Principal Development team, effectively communicating consumer needs and product feature requirements to ensure the development of relevant solutions and principals.

Strategic Reporting & Senior Leadership Communication

  • Insight Synthesis & Presentation: synthesize key insights from market analysis, consumer research, and competitive intelligence to prepare compelling presentations for the Group
    CEO and senior leadership teams.
  • Decision Support for Leadership: provide well-reasoned recommendations to inform critical business decisions, investment priorities, and research initiatives that shape the company's growth strategy.
  • Strategic Reporting & Recommendations: provide actionable insights and optimization strategies for new SKU launches based on tracking results, offering data-driven recommendations for new project performance improvement.

Requirement:

  • International educational background in Chemistry or Food Technology, Finance, Economics.
  • Proven track record in market intelligence, customer insights, or related roles, preferably in the food or related industries.
  • 8 - 12 years' experience as manager role
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights
  • Excellent communication and presentation skills, with the ability to effectively engage with senior-level stakeholders
  • Collaborative mindset and demonstrated success in working with cross-functional team

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