Area Sales Manager

BAT is evolving at pace - truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our values every day. Come be a part of this journey
BAT IS LOOKING FOR AREA SALES MANAGER
As a Sales Manager, you will lead your Sales team and collaborate with distribution partner to deliver sustainable growth for the business.

Reports to
Regional Sales Manager

Number of Direct Reports
6-8

Core Relationships

• Internal – HQ Trade Marketing team, Sales Team
• External – Provincial Distributors, Wholesalers

Work Location
Ninh Binh (Base) – Manages Ninh Binh, Thai Binh, Nam Dinh, Hung Yen, Ha Nam

Travel Required
Yes, frequent market visit required

Accountabilities – Business
Distributor Performance Management

• Oversee the management of key distributors in the respective area to ensure progress to the agreed strategic direction.
• Facilitate the development of a 3-month demand planning for the responsible area.
• Effectively manage the credit risk allocated for the respective area.
• Lead the area team and trade partners to achieve assigned targets, including volume, distribution, etc. at the area level.

Leadership

• Provide coaching and guidance to the Sales Supervisor team.
• Foster an effective and efficient team through on-the-job training, motivation, and staff development to achieve a competitive edge.
• Implement a standardized evaluation process for the team within the area.
• Ensure Sales Supervisors and Sales Representatives are well-trained and aligned with the company's mission.

Relationship

• Collaborate closely with the Business Development & Trade Deployment team to develop the area's operational plan and ensure the execution of brand programs according to the plan.
• Foster and maintain strong business relationships with target trade partners, including Distributors, Retailers within the area.
• Cultivate a working relationship with internal partners such as Trade Marketing Information, and Distribution Development to ensure alignment and cooperation.

Innovation

• Drive innovation in the development of trade programs to maintain a competitive advantage in the respective area.
• Encourage the area team to actively gather innovative ideas from customers and consumers.

Experience, Skills, Knowledge

• Commercial Acumen Good grasp of the industry trends, market conditions, and the competitive landscape. Understands the company's business model, including how it generates revenue and profit and the interdependency between different business units and functions.

• Actively contributes to commercial strategies. Can identify and evaluate potential business opportunities and risks. Starts to influence business decisions based on market insights and financial analysis.

• Stakeholder Management Have a solid knowledge of stakeholder dynamics; effectively identify and analyze stakeholder needs and influences. Proactively engage and communicate with stakeholders; capable of negotiating and resolving moderate conflicts or misunderstandings.

• Demonstrate confidence in managing stakeholder relationships; actively seek feedback and opportunities to strengthen engagement.

• Activation Knowledge Able to Plans, designs and executes trade activation program to drive brand growth

• Operational Efficiency Understands and can analyze operational processes, identifying areas for improvement. Solves a wide range of operational problems and adapts to changing circumstances to maintain efficiency. Manages resources effectively, balancing cost and output, and adjusting as needed.
• Team Development and Succession Planning Implemented a structured mentorship program within the team, resulting in an improvement in team members' skill proficiency, both functional and leadership aspects. Additionally, identified and groomed internal talent for key leadership positions, facilitating smooth succession planning.

REQUIRMENTS

• University graduate with solid academic results, preferably in Marketing management
• Minimum 5-year experience in Trade Marketing/Sales in a sizeable FMCG company (preferable an MNC) in senior managerial roles
• Fluent in English & Vietnamese

WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women's Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business.