Online Content Specialist

Introduction

Con Cung is the biggest omni-channel company for mom & baby with 600 retail stores in Vietnam in 2021 and plan to have 1,000 stores by 2023 with 1 billion USD revenue. Con Cung's annual growth rate is more than 70%. With the vision of providing good quality products for children, Con Cung is strongly investing into Product Research and Development in order to manufacture and provide products that are suitable to the local market in terms of pricing and quality. We also invest into technology in order to manage the network and online channel efficiently.

Con Cung Corporation also develops in-house cutting-edge automation and intelligence technologies. We are seeking for young, smart & dynamic talents to grow your career together with us.

Job Description

As an
Online Content Specialist,

you will be responsible for producing high-quality, conversion-oriented content across Con Cung's ecommerce platforms — including website, blog, and SEO projects with brand partners in the mother and baby category. You will play a key role in driving sustainable user growth by delivering engaging, accurate, and strategically aligned online content that meets both brand and business objectives.

1. Product/SKU Listing & Operations (40%)

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Ensure timely and accurate publishing of product information, promotional combos, and gifting programs on the website and app in alignment with monthly sales campaigns.

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Guarantee completeness, accuracy, and attractiveness of product content to support users in making informed online purchase decisions.

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Coordinate closely with category teams, operations, and other internal departments to ensure smooth execution of content-related tasks.

2. Online Content Production (30%)

• Create and publish SEO-optimized, editorial-quality content for online channels as required by project goals and brand initiatives.

• Develop informative and trustworthy articles related to parenting, nutrition, care, and shopping for moms and babies — in compliance with Con Cung's content guidelines and editorial standards.

• Manage content production workflow, ensuring timely delivery and quality assurance.

3. Project Management & Execution (20%)

• Lead the execution of content-related projects and ensure they are delivered smoothly and aligned with pre-defined KPIs.

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Work collaboratively with both internal stakeholders and external vendors to proactively address project challenges and ensure timely resolution.

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Mentor and coordinate supporting team members to help achieve project objectives.

4. Product Development & Data Analytics (10%)

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Research and evaluate current features, UX/UI, and technical limitations of Con Cung's website and app to propose enhancements that improve user experience and conversion.

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Collect, analyze, and interpret content performance metrics (e.g., traffic, engagement, conversion, bounce rate) using tools like Google Analytics, Search Console, and content dashboards.

• Develop insights and reports that inform content strategy, SEO priorities, user engagement tactics, and growth experiments.

Requirement

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2+ years of experience in content creation, preferably for ecommerce or parenting-related industries.

• Solid knowledge of content writing, SEO best practices, and online customer journey.

• Experience managing content workflows via CMS or ecommerce platforms.

• Proven ability in project development and execution, working cross-functionally in a fast-paced environment.

• Strong interpersonal, teamwork, and communication skills.

• Ability to work under pressure, manage deadlines, and prioritize effectively.

• Bachelor's degree in Communications, Marketing, Journalism, Digital Media, or related fields.

• Familiarity with tools like Google Analytics, Search Console, keyword research platforms (Ahrefs, SEMrush), or ecommerce CMS is a plus.

Benefit

-  Annual bonus: 2 - 3 months under minimum KPI requirement

-  Fast promotion opportunities based on personal ability

-  Work in a dynamic, open, creative environment

-  Regular training, company team building, birthday bonus

About

-  Working time: 8:30 - 17:30 Monday - Friday

-  Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC