Marketing Executive

We are looking for a Marketing Executive to join our Marketing department in Hanoi.

The Marketing Executive is integral to the success of California Fitness & Yoga. Working both internally and externally with sales teams, internal marketing functions, suppliers and other stakeholders, you will work towards creating successful sales & marketing initiatives that drive the penetration of existing and new services and help the company achieve its growth & revenue goals.

REPORTS TO:
EVP of Marketing

A. KEY RESPONSIBILITIES:

20% Implementing Promotions & Campaigns

• Work with Sales teams to clarify, outline and implement marketing plans that help the company deliver its business goals, including online and offline activities.
• Work with key stakeholders within the marketing team and other teams to ensure timely project execution and solve any issues that may arise.
• Participate in weekly problem-solving meetings with sales teams to identify problems and opportunities for improvement in the promotions and campaigns rolled out.
• Work with Comm. Team and give input and take the lead in the offline execution of brand campaigns across all locations covered.

20% Developing and Implementing New Services, Products or Seasonal Programs

• Work with sales teams, track local and global competitors and think the market through to identify new opportunities and services to roll out.
• Help implement the launch plan while looking for feedback on what needs to be fine-tuned, pivoted or killed.
• Work with sales teams to set targets, carve out mind space to sell these services and troubleshoot the adoption of the same as you go.
• Drive specific adoption KPIs in order to create critical adoption and profitability for these initiatives.

40% Developing and Fine-Tuning Referral Programs

• Work with sales teams to design and create new seasonal referral programs.
• Work with internal marketing, operations, finance and IT teams to implement the programs and deliver on the desired customer and sales experience.
• Work with partners to feed offers and/or negotiate prices for offers that fit our budget or targets for the campaign.
• Design a communication plan, direct marketing and activation plan aimed at driving signups for our referral program.
• Setup a funnel for the campaign, with the aim of increasing the number of people joining and referring throughout the campaign. Craft and implement all necessary communication for these programs.
• Maintain daily reports and identify areas that need improvement. Work with sales teams or relevant departments to project manage and accelerate the process of fine tuning the program.

10% Contribute to the team's success culture

• Contribute to team culture by sharing ideas on how to improve any initiative currently being pursued or lending a helping hand/expertise wherever it may be necessary.
• Seek constant self-improvement on relevant topics that can help deepen domain knowledge.
• Work with integrity and deliver the maximum quality work to help move the company forward.

10% Other tasks as per request of manager and company

B. QUALIFICATIONS:

• University Degree strongly preferred, ideally in a degree such as business/management, communications and entrepreneurship, or a degree mixing numerical experience and project management such as engineering.
• Minimum 1 year of experience in trade marketing.
• Strong commercial sense, with proven ability to achieve outcomes that marry ideas with results.
• Proven ability to organize events and activations, including preparing proposals and post-event reports.
• Skilled in developing performance reports and measuring campaign effectiveness
  .
• Able to collaborate with outlets to optimize foot traffic.
• Proficient in English; able to provide interpretation support during events when necessary.

Working address: Ha Noi Home Office, 88 Lang Ha, Lang, Ha Noi.