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Team Marketing Operational Lead

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Contego - Global Talent Solutions Full time ₫120,000 - ₫180,000 per year

My client is a next-generation brand activation agency, the purpose is to simplify our clients' below-the-line marketing, build sustainable ROI and engage their customers across the path to purchase. Everything we do is optimised through leading strategic capability and actioned through executional excellence.

Our substantial investment in our technology and data science capability, and resources, provides our differentiation in the marketplace. Data insights and marketing technology enable us to measure our work, with ROI as the most critical metric in today's environment.

We see ROI where others don't. We are the only agency that combines creative, data, and technology talent with operational and procurement expertise to enhance your marketing performance and efficiency. We achieve ROI for our clients by helping them deliver more engaging, cost-effective, and sustainable customer experiences.

Our values

We are
collaborative,
we thrive through our relationships.

We are
courageous ,
we create boldly and execute fearlessly.

We are
authentic,
we act with integrity and transparency.

We are
pioneering
, we win when we lead the way.

We are
purpose-driven
, we create meaningful, sustainable and profitable brand experiences.

We are an equal opportunities employer and as such, will make any reasonable adjustments to accommodate the needs of all candidates. If you have any such needs or requirements in the context of your interview, please notify us so that we can make the appropriate arrangements.

About the team

The Operational Team Lead is part of a high-performing local market team dedicated to delivering top-tier marketing services to one of our largest global clients. Reporting to the Group Account Director or Account Director, this role collaborates with strategy, performance, creative, and operational specialists to ensure a smooth client experience.

The team plays a central role in delivering "Procurement as a Service" – ensuring transparency, quality, and efficiency across marketing investments. With a focus on retail and shopper activation, the Operational Team Lead helps connect strategic priorities with local execution, contributing to smarter, faster, and more impactful outcomes.

Purpose of the role

The Operational Team Lead manages an operations team to deliver high-quality, profitable campaigns tailored to regional or client-specific needs. They ensure projects proceed smoothly from briefing to delivery, maintaining accuracy, timeliness, and quality at every stage.

The role champions top-tier sourcing, harmonisation, and sustainable practices, while working with expert teams to develop innovative solutions. As an effective negotiator and problem solver, the Operational Team Lead enhances client satisfaction and business growth.

Key Responsibilities:

  • Oversee all in-market operational delivery, ensuring full compliance with core processes including open orders, actualisation, budget tracking, and reporting.
  • Take ownership of high-value, high-complexity, or at-risk projects, ensuring outcomes meet client expectations around cost, timing, and quality.
  • Act as a senior escalation point for operation-related issues, working closely with suppliers and internal teams to resolve challenges efficiently.
  • Coach, upskill and mentor the delivery team, particularly Senior Account Managers, Account Managers and Account Executives, to build operational expertise and commercial confidence
  • Monitor team performance and quality standards, conducting regular reviews and leading the resolution of NCRs (Non-Conformance Reports) and other quality issues.
  • Lead supplier and internal negotiations to optimise timelines, quality, and cost-driving value engineering and sustainable sourcing where appropriate.
  • Work in close partnership with other Client Services teams and the Regional Account Director or Account Director to ensure seamless integration of operations with campaign planning and client priorities
  • Champion a culture of collaboration, operational discipline, and continuous improvement, proactively identifying opportunities to improve efficiency, process and innovation.

Skills, knowledge, experience and exposure

  • The Operational Team Lead will likely have a minimum of 5 years of experience in operational management, and we expect this role to have a strong industry background.
  • A minimum of 5 years of experience in team management and direct client-facing roles will also be required.
  • Exceptional communication skills, both written and spoken in English

Mindset and temperament to navigate the role

As an Operational Team Lead, the role focuses on strong collaboration with both internal and external stakeholders, requiring clear, adaptable communication at all levels. Success depends on the ability to articulate complex ideas, align diverse audiences, and remain composed despite competing expectations. Additionally, the capacity to think strategically and see the bigger picture ensures that decisions not only address immediate challenges but also support broader business goals.

Equally important is a solution-oriented mindset paired with strong organisational and time management skills. Leading multiple projects simultaneously requires prioritisation, creativity in problem-solving, and the ability to leverage technology to streamline operational processes. By combining resilience, innovation, and operational discipline, the Operational Team Lead ensures efficient project delivery whilst setting the team up for long-term success.

Any specific role requirements

  • This is an in-market role and requires the Operational Team Lead to be based in the client's office on a day-to-day basis.
  • Fluent in English and local market language.
  • Experience working across shopper, trade, or retail channels is preferred.