Brand Manager

2 weeks ago

Thành phố Hồ Chí Minh, Vietnam Artstuff Full time

**I. Responsibilities**:
**Brand strategy & development**
- Develop and execute the overall brand strategy, ensuring consistency and distinctiveness across all communication channels.
- Manage and enhance brand identity, ensuring coherence in visuals, tone, and messaging across all platforms.
- Collaborate with internal teams to develop marketing content and community-driven activities to engage potential customers.

**Marketing campaign execution & management**
- Lead and oversee product launch campaigns, implementing comprehensive strategies to generate excitement and maximize sales.
- Develop B2B and B2C communication campaigns.
- Define and manage the allocated budget, analyze the return on investment.

**Collaboration with other departments**
- Work closely with R&D, Creatives, and Production teams to ensure seamless integration of marketing strategies, product innovation, and production timelines, optimizing the overall marketing and sales funnel.
- Align marketing efforts with production schedules to ensure timely and effective product launches.
- Follow up with B2B clients to maintain relationships, gather feedback, and deliver information and deadlines to other departments.
- Manage B2C marketing strategies, including customer engagement, promotional campaigns, and e-commerce optimization.

**Research & performance measurement**
- Analyze customer insights and market research to develop effective marketing strategies.
- Track and measure campaign performance, providing detailed reports and recommendations for continuous improvement.
- Stay updated on market trends and evolving consumer behaviors to adjust strategies accordingly.

**II. Requirements**
- Bachelor's or Associate's degree in Marketing, Business Administration, or related fields.
- Minimum 4 - 6 years of experience in Marketing, Branding, preferably in gaming, collectibles, or lifestyle industries.
- Have 2 - 3 years of brand management, consumer journey design experience
- Strong knowledge of marketing/branding strategy, brand storytelling.
- Experience in launching campaigns with diversified activities across touchpoints.
- Proficiency in the ability to leverage insights for marketing optimization.
- Proven experience in collaborating with design, content, product development, and production teams to execute successful campaigns.
- Leadership experience, with a history of managing marketing or content teams.
- Strong problem-solving skills with the ability to handle unexpected situations effectively.
- Strong ability to communicate and partnership capabilities.
- Strong task management skills, capable of managing urgent tasks while maintaining daily workflow efficiency
- Proficient in English.

**III. Benefits**
- Salary range: Negotiable
- Working time: 9 am - 6 pm, Mon - Fri
- Attractive salary and benefits (13th salary and additional bonus every year)
- A fun & dynamic environment and freedom to be creative.
- Salary review based on performance every year.
- Premium health insurance package
- Paid leave (12 days/year)
- Be granted company uniforms
- Annual health check
- Travel, team building, and other group activities

Workplace: Diamond Alnata - Celadon City, Son Ky Ward, Tan Phu District, HCMC

Loại hình công việc: Toàn thời gian

Thời hạn xin việc 31/03/2025

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