Associate Manager, Digital Marketing

4 days ago

Hanoi, Vietnam Talentnet Full time

$1,700 - $1,700
- Education/Training

**RESPONSIBILITIES**:
**Digital campaign planning and execution**
- Develop quarterly digital plan including branding always-on, ad-hoc branding campaigns and performance campaigns to achieve business
- Work with digital team and digital agencies to design digital campaigns and oversee the
- Continuously optimize digital plans and allocate resources effectively to improve
- Track conversion rates and making improvements to the website and all other digital
- Make data-driven decisions to optimize acquisition and retention
- Define customers touchpoints, build customer journey and design funnels to optimize digital

**Digital content management**
- Plan and manage the continuous improvement of the owned-channels (website and social)
- Work with Creative team (in house) and outsource agencies to develop diverse digital materials and content for digital
- Oversee the workflow with social agencies to develop engaging, interactive, and attractive social content strategy to enhance the customer experience and engagement.

**CRM and MKT automation deployment and administration**
- Coordinate with cross-departments and supplier to plan and deploy CRM and MKT
- Build, manage and continuously improve the workflows on the
- Work with digital team to explore and leverage MKT automation for organic and performance

**Strategy, Insights and Leadership**
- Build, plan and implement overall digital marketing strategies
- Prepare and manage the digital marketing budget
- Lead, supervise and motivate members of the digital experience team
- Identify trends, insights, new
- Plan, execute and measure experiments and conversion

**REQUIREMENTS**:

- Education: Preferably BA/BS in marketing, communications or digital
- Experience: at least 5 years proven experience in digital functions including (not limited to) digital strategy, content marketing, digital advertising, website strategy and deployment, agency, or consulting experience a plus.
- In-depth experience:

- In-depth understanding of digital marketing platforms, analytics tools, SEO practices and tools, and targeting
- Experience with web analytics, A/B testing, and inbound marketing tactics and a knowledge base around CTAs and smart form features to optimize for lifecycle stage and progressively profile our
- Managing and developing owned
- Experience with marketing automation and
- Extensive experience digital performance buying platforms such as Google Adwords, Facebook, Youtube
- Familiarity with agency piting process and experience in managing marketing
- Excellent English and Vietnameses verbal and written communication
- Strong supervisory and leadership

**For more information, please contact**:

- Ms. Hoang Lan Huong (84) 24 3936 7618 - Ext: 141

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