Expert, Brand Management and Development
2 days ago
18 Nov 2024**Expert, Brand Management and Development**: - Category: Marketing Division- Job Type: - Facility: Marketing**Job Purpose**: - The job holder ensure that Techcombank's brand strategy in line with the development strategy of the whole line is implemented as planned. - The job holder participating in developing a brand development plan and measuring effectiveness to increase brand awareness, emotional connection, brand love, brand health enhancement (BHI) and brand value. - The job holder participating in the development of a brand plan including implementing the "Excellent > Everyday" Life Trend to lead the media to strengthen emotional connection with the target audience, at the same time make a difference and lead the market. brand field. **Key Accountabilities (1)**: - Participate in building long-term and short-term brand development plans including objectives, objects and orientation of deployment models for each stage to gradually realize the brand strategy. - Participate in developing a plan to deploy the trend of Living Better Every Day (hub, app, social fund...) with relevant departments, ensuring the progress and quality of the model's activities in line with the model's requirements. strategy has been developed. - Develop a short-term communication plan (big idea, main message, cross-cutting content) including mass communication traditional và non-traditional channels (experience marketing), internal communication. - Support in building evaluation criteria/framework, KPIs to measure effectiveness for each campaign and activity. - Work closely with the implementation department to ensure the detailed implementation is consistent with the plan; Analyze performance based on implementation reports to optimize campaigns as well as provide improvement points for subsequent campaigns. - Control detailed budget and plan schedule within assigned work scope. - Managing NCC to consult creative ideas and advertising communication at home and abroad. - Develop and implement a personal development plan (PDP) - Develop and evaluate annual KRA results on time (2 times/year - June và December) - Participate in a positive organizational culture, complying with requirements, on time. **Key Accountabilities (2)**: **Key Accountabilities (3)**: **Key Relationships - Direct Manager**: Head of Brand Management and Development **Key Relationships - Direct Reports**: **Key Relationships - Internal Stakeholders**: business block (BU), CSA, CA, development strategy, Finance plan, human resources. **Key Relationships - External Stakeholders**: NCC consults domestic and foreign strategies, creative ideas, advertising communication, agencies and departments..... **Success Profile - Qualification and Experiences**: - Qualifications - Level 3 Expertise - Have professional knowledge on brand development, building media and advertising plans, priority in FMCG industry, MNC companies, multinational advertising companies. Work Experience - Minimum 7 years of experience in brand management Foreign Language - English, Level 3, TOEIC (605 - 780)
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Senior Expert, Brand
6 days ago
Hà Nội, Vietnam Techcombank Full time6 Mar 2025 **Senior Expert, Brand & Communication (Insurance Project)**: - Category: Retail Banking Group - Job Type: - Facility: Retail Banking **Job Purpose**: The Senior Expert, Brand, is responsible for developing and executing strategic brand initiatives to enhance the company's market presence and customer engagement within the insurance sector....
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Head of Brand Management and Development
2 weeks ago
Hà Nội, Vietnam Techcombank Full time20 Jun 2025 **Head of Brand Management and Development (40000545)**: - Category: Marketing Division - Job Type: - Facility: Marketing **Job Purpose**: - Building Techcombank's brand strategy in line with the long-term development strategy of the whole line. - Developing a brand targeting the public and employees to strengthen emotional connection, brand...
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Expert, Change Management
2 days ago
Hà Nội, Vietnam Techcombank Full time22 Sept 2025 **Expert, Change Management**: - Category: Corporate Strategy & Transformation - Job Type: - Facility: Change and Transformation **Job Purpose**: - The job holder supports change management activities (assessing change impact, defining performance's indicators, engaging stakeholders, developing communications plan, survey, tracking progress...
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Expert, Organization Development
2 days ago
Hà Nội, Vietnam Techcombank Full time10 Feb 2025 **Expert, Organization Development (40001423)**: - Category: Human Resources Management - Job Type: - Facility: Human Resource **Job Purpose**: The job holder will support the planning, implementation and monitoring of strategic projects in organization development across the organization. The job holder will consult and partner with talent...
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Expert, Digital Marketing
6 days ago
Hà Nội, Vietnam Techcombank Full time6 Feb 2025 **Expert, Digital Marketing (40000583)**: - Category: Digital Office - Job Type: - Facility: Marketing **Job Purpose**: The job holder develops Techcombank's digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers; Ensures proper operation, implementation, monitoring and...
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Expert, Digital Marketing
2 weeks ago
Hà Nội, Vietnam Techcombank Full time25 Apr 2025 **Expert, Digital Marketing (40000583)**: - Category: Digital Office - Job Type: - Facility: Marketing **Job Purpose**: The job holder develops Techcombank's digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers; Ensures proper operation, implementation, monitoring and...
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Expert, Technology and Digital Risk Management
2 weeks ago
Hà Nội, Vietnam Techcombank Full time4 Dec 2024**Expert, Technology and Digital Risk Management (40000875)**: - Category: Risk Management Division- Job Type: - Facility: Risk Management**Job Purpose**: 1. Manage and monitor TDRM to ensure technology and digital risks are managed and mitigated within risk limit 2. Develop, propose and implement TDRM programs and activities to manage technology...
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Expert, Customer Loyalty Management
1 week ago
Hà Nội, Vietnam Techcombank Full time3 Jan 2025 **Expert, Customer Loyalty Management (40001620)**: - Category: Retail Banking Group - Job Type: - Facility: Retail Banking **Job Purpose**: Responsible for providing knowledge and high professional content in building the design and development of customer retention management framework and coordinating with solution units or related units to...
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Senior Brand
2 days ago
Hà Nội, Vietnam Soilbuild Asset Management & Service Company Limited Full time**Mô tả công việc**: (Mức lương: Thỏa thuận) JOB SUMMARY: RESPONSIBILITIES: - Manage communication platforms and mediums - Liaison with media and other marketing stakeholders - Handle all internal and external marketing materials - Organise marketing and related events and campaigns - Manage company branding strategy and maintenance - Manage...
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SEO Expert
2 weeks ago
Hà Nội, Vietnam Công Ty Cổ Phần Quốc Tế Đầu Tư Và Phát Triển Công Nghệ Thành Công Full time**Mô tả công việc**: (Mức lương: Đến 28 triệu VNĐ) ABOUT US BSS Group is a trusted leader in full-service eCommerce solutions. Since 2012, we have specialized in delivering cutting-edge solutions for Magento and Shopify merchants, operating across eight brands and serving customers in 150+ countries. We are looking for an SEO Expert to play...
