Customer Strategy

5 days ago

Thành phố Hồ Chí Minh, Vietnam Unilever Full time

1. Lead the development and implementation of trade category plan for assigned channel:

- Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels
- Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
- Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
- Match brand objectives with customer/market needs
- Work with field sales team to ensure excellence in in-store activation
- Ensure sales team to execute the most efficient JBP and trade spends

2. Work out monthly rolling forecast for assigned channel:

- Prepare promotion sell-out volume with attention to market intelligence information
- Prepare input for brand and build incremental sales volume

3. Co-work with marketing team in launch/ re-launch and consumer promotion activities:

- Allocate promotion volume to assigned channel/ customers in charge
- Work out the brief for BTL agencies and sales team
- In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store

4. Co-work with Shopper Marketing team in developing and executing category/ schematic shopper promotions:

- Lead scheme proposal and execution
- Lead the communication to internal and external stakeholders on the scheme
- Follow up with POSM production gift sourcing and delivery to stores OTIF
- Conduct ROI and post-promotion evaluation

**Job Requirements**:

- Customer Management experience in focus account crucial.
- Bachelor Degree
- At least 5 years experiences in Modern Trade Manager, Key Account Manager
- Other relevant experience in Brand Development, or Category Management beneficial

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