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Online Marketing

3 weeks ago

Thành phố Hồ Chí Minh, Vietnam Shopee Full time

Department Marketing
- LevelEntry Level
- LocationVietnam - Ho Chi Minh City

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

**About the Team**:
Online Marketing is responsible for planning and implementing the digital plan via gaining Market insight / Competitor analysis.
- Manage all online marketing channels, including Facebook, Google, TikTok, Apple Search, and Third parties. Set up and manage online marketing campaigns' performance.
- Assist in conducting keyword research, including identifying relevant keywords and analyzing search volume and competition.
- Support the team in developing and implementing SEO strategies for Shopee websites.
- Conduct basic website audits and identify areas for improvement.
- Collaborate with content teams to ensure website content is optimized for search engines.
- Assist in tracking, analyzing, and reporting on key SEO metrics, such as organic traffic, keyword rankings, and conversion rates.
- Stay updated on the latest SEO trends and best practices in the industry.

**Requirements**:

- Fresh graduates or have less than one year of experience in related fields.
- Good communication skills in Vietnamese and English, both verbal and written.
- A self-motivated, curious mindset with a can-do attitude and a positive team spirit.
- Meticulous with extreme attention to detail
- Hands-on experience with SEO tools such as Keyword Planner, Ahrefs, Screaming Frog, Moz, or SEMrush.
- Familiar with WordPress, Blog management
- Experience in SEO and/or Content Marketing, ideally within e-commerce or digital marketing.