Social & Influencer Strategy Trainee

2 weeks ago


Thành phố Hồ Chí Minh, Vietnam Golden Communication Group Full time

**Công ty tuyển dụng**:IMC

**Salary base**:Agreement

**Datetime**:23/03/2025

**Job Purpose**:
**Responsibilities**:

- Support in Social & Influencer Research: Conduct research on social media trends, emerging platforms, influencer landscapes, and competitor activities to uncover key insights.
- Monitor & Analyze Social Conversations: Track social discussions, brand mentions, and campaign performance to provide insights on audience sentiment and engagement.
- Contribute to Strategy Development: Assist in developing influencer strategies, campaign concepts, and content recommendations that align with brand objectives.
- Collaborate with Cross-Functional Teams: Work closely with creative, media, and account teams to align influencer activations with overall marketing strategies.

**Requirements**:

- A deep interest in digital culture, social media trends, and the evolving influencer landscape.
- Ability to conduct thorough research on social trends, audience behaviors, and influencer performance metrics.
- Familiarity with key platforms like Instagram, TikTok, YouTube, Facebook, and emerging channels.
- Capable of managing multiple tasks, tracking influencer engagements, and ensuring deadlines are met.
- Willingness to explore new ideas, identify fresh opportunities, and contribute to influencer strategy development.
- Basic knowledge of social listening tools, influencer analytics platforms, and presentation tools

**ASSIGNMENT 1: Social media & influencer audit - Mom & baby industry**

Objective: Evaluate how leading mom & baby brands utilize social media and influencer marketing to engage their audience.

**Tasks**:

- Brand selection & rationale: identify three leading Mom & Baby brands and justify why these brands are market leaders
- Collect data on social media performance (reach, engagement, content effectiveness).
- Identify influencer marketing strategies and collaborations.
- Assess the impact of different content formats (livestreams, UGC, expert-driven content).
- Provide recommendations for improving social and influencer engagement.

**ASSIGNMENT 2: Gen Z’s social & influencer engagement across key industries**

Objective: Analyze how brands in three key industries engage Gen Z through social media and influencer marketing.

**Tasks**:

- Choose three highly relevant industries to Gen Z (Such as fashion, beauty, tech) and justify why these industries have strong social and influencer marketing potential.
- Identify key factors influencing Gen Z’s interaction with brands (such as: authenticity, community-driven content, short-form video).
- Analyze how brands use social media, influencer collaborations, and e-commerce integrations.
- Provide suggestions for optimizing influencer collaborations and social engagement to resonate with Gen Z.


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