Strategic Market Insight Lead
8 hours ago
Department Marketing
- LevelExperienced (Team Lead)
- LocationVietnam - Ho Chi Minh City
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Lead insights generation from both primary and secondary research : Responsible for gathering and analyzing data from various sources, forming a foundation for strategic decision-making.
- Turn complex market findings into clear, actionable strategies: Conduct in-depth analysis of market trends and consumer behavior to identify potential opportunities and challenges, developing specific action plans.
- Drive cross-teams and cross-entity initiatives: Collaborate closely with different departments and stakeholders within the company to ensure strategies and initiatives are implemented cohesively and effectively.
- Work closely with senior management on high-visibility projects: Provide information and analysis to support leadership in making decisions related to long-term strategy and important projects.
- We're looking for someone who’s comfortable working across teams, confident with data and research, and able to influence decisions at a strategic level
**Requirements**:
- Strong analytical and problem-solving skills; able to derive insights from complex data sets
- Self-driven and proactive, with the ability to work independently and collaboratively
- Organized and able to manage multiple priorities under tight deadlines
- Clear communication skills — written, verbal, and presentation
- Min 4-5+ years of professional experience; consulting background is a plus
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