Tiktok Shop Specialist

We are** Global Print-on-Demand (Global POD)**

The Vietnam-based subsidiary of The Customization Group. We bring cutting-edge and scalable top-tier print-on-demand solutions to businesses and creators worldwide. Fast, sustainable, and hassle-free, because your vision deserves the best

The Customization Group is a global leader in mass customization, leveraging **AI** **and** **automation** to revolutionize the personalized products industry. With a strong international presence across **Europe, North America,**Asia,** and the Middle East**, we manufacture up to **2.5 million unique products daily**, reaching millions of customers through 20+ own online shops and 1,000+ partner stores. Our AI-first strategy drives efficiency, scalability, and innovation - keeping us ahead in a fast-moving market

Our diverse team of 700+ professionals from 40+ nationalities thrives in a culture of collaboration and ambition. Whether in our tech hubs, production facilities, or business locations, you’ll find the perfect environment to take ownership and drive impact in the future of e-commerce.

We have a brand-new opportunity for a **TikTok Shop Specialist (US/EU Markets).**

In this role, you’ll manage TikTok Shop campaigns in US/EU to increase our B2C sales and support other sellers in growing their TikTok Shop business through MerchOne Reseller (our B2B brand) and TCG’s global production factories. Sounds exciting? Then keep reading

**W**hy you will love working with us**:

- International experience in our globally spread fast-paced teams
- A role that evolves quickly, opening doors to new opportunities
- Monthly phone/data and transportation allowance for work support
- Annual Performance Bonus to reward your achievements
- Private Health insurance to support your well-being
- Social insurance contribution based on 100% of salary
- A 13th-month salary for your yearly contribution
- Dynamic and collaborative team culture and a supportive work environment

**What You will Do**:

- **TikTok Shops (B2C)**: Plan, execute, and optimize campaigns in US/EU (ads, creative testing, A/B experiments) to grow direct revenue
- **Resellers (B2B)**: Build and scale the reseller network via MerchOne Reseller (our B2B brand) by identifying, onboarding, and enabling TikTok Shop merchants
- **Creative Production**: Develop and deliver TikTok-native creatives (ads, UGC, short-form content) to drive engagement and conversions
- **Performance Analytics**: Track KPIs (GMV, CTR, CVR, AOV, ROAS), and prepare weekly reports/scorecards to steer strategy
- **Reseller Enablement**: Create playbooks, guides, and workshops for resellers covering catalog sync, campaign setup, content strategy, and fulfillment workflows
- **AI-Driven Optimization**: Use AI tools for niche detection, content generation, campaign management, and performance analysis
- **Cross-functional Alignment**: Coordinate with factories in the EU and US to align capacity, forecasting, and fulfillment SLAs during growth and peak seasons

**Preferred Background**:

- **Experience**: 1-3 years in growth, e-commerce, or performance marketing, with actual hands-on experience managing TikTok Shops for US or European markets. (Local-only i.e., Vietnam TikTok experience isn’t what this role requires)
- **Proven track record** in scaling revenue through TikTok (ads, influencer collaborations, UGC)
- **Creative instincts with an a**nalytical mindset**: deep understanding of TikTok culture, trends, and viral content dynamics while being able to interpret performance dashboards, KPIs, and data to drive strategy
- **AI-native**: fluent in using AI tools (for content, analytics, optimization, automation)
- **E-commerce / DTC / creator economy experience** is highly desirable
- **Strong English communication** skills, with the ability to guide and enable external partners

Embrace the opportunities that await you here
Your journey may lead to new skills, relationships, and success.**

**One team. Millions of happy customers worldwide. Join us