Groupm Nexus Performance Lead

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a **Performance Lead** to join us. In this role, you should be proficient in managing plan, analysis and implementation of all digital campaigns (biddable, non-biddable). You will also be responsible for handling day to day digital operations and ensure smooth functioning of the team and processes and work collaboratively with planning and strategy teams. - Operational excellence and strategic direction within Biddable media team on Performance part of Digital advertising - Being a project leader of a team on implementation (Search, Performance, E-commerce,...) - Develop performance strategy/framework/approach - Develop test & learn initiatives - Support and deliver capability building workshops and playbooks - Work with client teams to develop robust benchmarks and norms across channels and media types - Develop Operational excellence (standardization, automation, benchmarking etc.) - People leadership, and ability to multi-task - Lead client conversations when needed on aspects of performance marketing At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. **Reporting of the role** This role has dual reporting, report to Business Lead for the assigned businesses and Functional dotted line reporting to Head of Biddable, GroupM Nexus. **3 best things about the job**: - Drive best practices in Performance (Upper and Lower funnel) targeting, tools adoption and streamlining process, reports, campaign-performance analysis. - Build best in class competency and knowledge across all digital performance channels for everyone in your team to grow professionally and create experts for the future industry - Socialise and integrate how digital/performance channels should be utilised as a strategy tool for future business growth. **In this role, your goals will be**: **In three months**: - Complete understanding of projects and plans - Lead the team to deliver best in class execution - Lead the discussions with client **In six months**: - Create new benchmarks, test and learn - Lead conversations in conjunction with Business Lead with partners and clients for future project, new initiative and annual plans **In twelve months**: - Start sharing best practices across GroupM and across the region - Update frameworks for driving data and commerce integration into mainline media - Create a team which is a showcase for the industry - Actively train employees in performance and ad-tech **What your day job looks like**: - Working with the account and performance teams, help define scope and recommended approach for all performance-oriented projects for clients. - Play an advisory role on client engagements, serving as a performance strategy advisor to both client leads (internal) and clients (external). - Serve as thought leader in aligning digital performance marketing strategy with a client’s business goals and objectives. - Drive high level discussions on the role of digital performance within the total digital marketing ecosystem. - Codify and publish formal frameworks and methodologies for approaching digital assignments within Mindshare. - As appropriate, play an active role in new client acquisition and new business presentations. - Lead performance and programmatic digital "evangelization" initiatives within the agency. - Provide methodological support, coaching, professional development and training to team member, immediate and beyond. **Minimum qualifications**: - 8+ years’ experience in digital performance marketing or digital strategic marketing consulting. - Be adaptive, Fast and Provocative - Strong passion for and knowledge of technology and digital marketing. - Team player with the confidence and integrity to earn client and internal team confidence quickly. - Ability to thrive in a fast and multicultural environment. - Strong knowledge of the search and ecommerce environment in Vietnam, in addition to expertise in Google, Facebook including CPAS, Tiktok and local ad network performance buys. - Strong familiarity with digital metrics. - In-depth knowledge of integrated marketing and digital disciplines (including audience identification and analysis, targeting and online analytics.) - Adaptability to tough situations and unpredicted challenges - Excellent numerical analysis skills and attention to detail. - Strong, hands-on operational experience with a practical approach to problem solving. - Strong and calm under pressure and tight timelines. - Exceptional communicator, confident in presenting to senior client and internal stakeholders on trends, strategy and performance and comfortable when challenged **More about GroupM** GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment thr