Country Manager of Marketing Operations

5 days ago


Thành phố Hồ Chí Minh, Vietnam Hegka Vietnam Full time

**Responsibilities**
- Define and implement Vietnams **end-to-end marketing operations strategy**, aligned with regional/global direction.
- Lead **digital-first initiatives** across performance marketing, SEO, CRM, automation, paid media (Meta, Google, TikTok), and website management.
- Build and execute annual and quarterly **marketing calendars, campaigns, and investment plans**.
- Oversee **cross-functional execution** across Content & Social Media, Event Operations, Digital Marketing, and Contact Center.
- Drive innovation by piloting new **channels, partnerships, and technologies** with potential to scale regionally.
- Own Vietnams **marketing KPIs**, ensuring measurable ROI across digital, content, events, and customer engagement.
- Manage marketing budgets, forecasts, and vendor compliance.
- Act as a **strategic advisor** to both country and regional leadership.
- Inspire and coach a team of **4 functional managers** and 4050 staff, building expertise in digital, content, and event marketing.

**Requirements**:
**Essential**
- 10+ years of marketing experience with strong expertise in **digital/performance marketing**.
- Proven success leading **integrated marketing** across content, events, digital, and customer engagement.
- 5+ years in a leadership role managing **multi-function teams**.
- Hands-on experience running **multi-million-dollar paid media campaigns** (preferably in educational services).
- Strong **analytical, financial, and communication skills** in both Vietnamese and English.

**Preferred**
- Experience in **agency (digital/performance), FMCG, e-commerce, or MNC** environments.
- Background in **multinational matrix organizations**.



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