Tiktok Shop

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Our SEA Integrated Marketing & Communication team is a dynamic group of creative minds, strategists, and marketing enthusiasts who are passionate about redefining the way people shop online. As a pivotal part of Bytedance's E-commerce Business, we work tirelessly to showcase the innovative potential of our platform, bridging the gap between users and their favorite contents & products. The team's core responsibility is to craft and execute integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. We build brand awareness, drive user engagement, and enhance the overall shopping experience.

In this role, you are expected to build and develop marketing plans for TikTok Shop to boost both brand equity and business.

**Responsibilities**:

- Deeply understand audience insight, including: shopper, seller, creator, and market insights to discuss, brainstorm and input for Marketing annual plan/activities/execution of brand plan
- Lead in planning and executing marketing activities to build brand equity and meet business objectives, including but not limited to: mega campaigns, TikTok Shopping Center campaigns, seller/creator programs, CSR activities, etc
- Be champion of trend & competitor monitoring under agile e-commerce landscape and execute rapid responses to stay competitive
- Execute flawless brand experience across touch points with on time-in full manner
- Monitor and evaluate brand performance to recommend both ATL and BTL activities to win the battle.
- Coordinate with cross-functions: local teams (Campaign, Creator, Merchants), regional teams (Marketing, Product), and external teams (agencies) and ensure project deliverables
- Accountable for budget analysis and management

**Qualifications**:
**Minimum Qualifications**:

- At least 2 years working in Marketing, Communications, or a related field
- Proven track record in planning and executing marketing campaigns
- Good understanding of marketing principles and be able to implement marketing activities/tool properly such as creative asset production, social communication, media, KOL and PR

**Preferred Qualifications**:

- Able to adapt to evolving trends and priorities
- Fluent in English & Vietnamese (to understand local language and nuances)

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.