Manager Marketing for Healthcare Products

3 days ago

Thành phố Hồ Chí Minh, Vietnam DKSH Holding Ltd Full time

Location: Ho Chi Minh, VN, VN
- Global Business Unit:

- Job Function: Marketing
- Requisition Number: 179706
- Description:
**Job Summary**:
Manage the implementation of marketing plans, develop annual budgets, evaluate market trends, manage product communication/promotion activation and reporting to achieve business objectives

**General Responsibilities**:

- Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable
- Develop, manage and evaluate implementation of marketing plans for products and services to achieve business objectives and marketing strategies
- Establish annual marketing budget to align to clients' needs and marketing plans. Monitor marketing expenditures and highlight budget-to-actual variances
- Monitor, analyze and evaluate market trends, consumer behavior, competitor activities, etc. to identify market opportunities. Adjust marketing plans to meet changing markets and competitive conditions
- Manage promotion activation and allocate resources to ensure effective execution of advertising and promotion activities
- Manage product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services
- Prepare marketing reports/updates/analysis for management presentation and decision-making
- Contribute to business planning with internal/external stakeholders (e.g. sales) in budgeting, marketing plans development, etc. to align to business priorities. Advise stakeholders on market sentiments
- Manage ongoing relationships with external vendors and agencies (e.g. event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities

**Functional Skills and Knowledge**:
- 15 years experience)
- People management experience is desirable.
- Demonstrate sound knowledge and understanding of the business and industry
- Demonstrate advanced research and analytical skills
- Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
- Demonstrate fluency in English (both written and spoken)

**Education**:

- Degree or professional qualification in Pharmacy or a related discipline
- Master's in Marketing/Economics/Business Administration will be an added advantage

LI-NN1
- Requisition Number: 179706
- Job Function: Marketing

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