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Manager, Search

3 weeks ago

Thành phố Hồ Chí Minh, Vietnam GroupM Nexus Full time

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a **Manager, Search** to join us.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

**Reporting of the role**
This role reports to Senior Manager, Search

**3 best things about the job**:

- Be a game-changer Create an outstanding team by building an unrivalled biddable media delivery capability in the market that can deliver demonstrable competitive advantage.
- Building best practice: Setting the benchmark for how each of the performance media channels delivery models to ensure client KPIs are achieved with a best-in-class quality assurance approach an inbuilt continual improvement
- Collaborate with world class agencies: Partner your team with the GroupM media agencies to deliver a fully integrated service model

**In this role, your goals will be**:
**In three months**:

- Win the team’s trust
- Thorough understanding of the processes, platforms, tools, technologies in use on client business
- Get on top of all the ongoing campaign operation

**In six months**:

- Strengthen the existing standardized operational effectiveness
- Marked improvement in performance results across categories
- Explore new solutions to market as they become available
- Lead strategically & create best in class work out of Vietnam which could be taken to other markets.

**In 12 months**:

- Be a trusted expert and leader of team raising your individual and team profile internally and regionally
- Create best in class work to be recognized not only in Vietnam but also across the network
- Driving process level improvement for creating operational efficiency and workload

**What your day job looks like**:

- Independently manage the assigned teams and implement Search campaigns on major platforms across all GroupM Agency accounts
- Formulate Search strategies for client’s campaigns, ensuring that recommendations and decisions are consistent, imaginative and deliver results. (including draft media schedule) for GroupM agency planners/teams
- Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
- Lead and implement Search campaign activities of established local and global brands across multiple industries
- Attain Google Ads Search and Analytics certifications
- Explore and conceive novel opportunities to expand our advisory offering
- Establish working models for Search to be used by GroupM Agency teams as a planning and an operations model
- Any other project or tasks as assigned from time to time

**What you’ll bring**:

- 3+ years working experience in Digital Marketing or relevant industry
- Proficiency with Microsoft Excel and PowerPoint
- Experience managing a team to deliver best in class client campaigns
- Deep knowledge of Search as a behavior not a platform. Covering Search planning expertise on verticals, social, e-Com, audio
- Practical expertise in paid Search activation on the global/regional biddable platforms including Search management platforms Google, Microsoft Advertising and relevant platform certification
- Able to manage competing priorities in a fast-changing environment
- Leadership skills demonstrated as the ability to anticipate and remove barrier to productivity, drive teams towards clear goals, take effective decisions and challenge the status quo
- Strive for excellence demonstrated by setting high standards for yourself and others, holding teams accountable, focusing on continuous optimization while mitigating risks
- Strong analytical, problem solving and time management skills
- Creative and a good team player
- Knowledge of digital marketing preferred
- Detail orientation and well-organized
- Ongoing interest in digital marketing, industry trends, best practices and emerging technologies

**More about GroupM**

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

**About Vietnam**

It’s no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and value our diverse and c