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Senior Expert, Brand Management and Development

3 weeks ago

Hà Nội, Vietnam Techcombank Full time

3 Apr 2025

**Senior Expert, Brand Management and Development (40000548)**:

- Category: Marketing Division
- Job Type:

- Facility: Marketing

**Job Purpose**:

- The job holder build and develop strategic Brand projects and take responsibility for short-term and long-term implementation results.
- The job holder connecting other units to ensure the synchronization of brand identity, as well as support to strengthen emotional connection, brand love, improve brand health (BEI), increase brand value.

**Key Accountabilities (1)**:

- A. DEPARTMENT DUTIES:

- Develop a plan to develop the objectives, scope, key milestones and outputs of the Brand project, along with necessary resources, principles and ensure the management of scope changes project, if any.
- Coordinate with relevant Divisions and units to implement the project from start to finish, including regular update processes.
- Ensure the progress and results of the overall strategic project implementation during the design and pilot phases.
- Ensure progress and results during project implementation.
- Organize working programs on solving arising problems with Director of Marketing Division, Project Team and Executive Board.
- Solve difficult issues and report to Director of Marketing and Project Team if necessary
- Summarize, report and process the cost payment processes of the project, if any.
- Evaluate the final results of the project and the experience gained.

**Key Accountabilities (2)**:
B. OTHER TASKS
Other duties as assigned.

**Key Accountabilities (3)**:
**Key Relationships - Direct Manager**:
Head of Brand Management and Development

**Key Relationships - Direct Reports**:
**Key Relationships - Internal Stakeholders**:
Marketing Division and all functional units in the bank: mainly with Business Units (BU), RBG, CA, Development Strategy, Finance, Human Resource Management, Operations.

**Key Relationships - External Stakeholders**:
Domestic and foreign strategic consulting companies, creative designers, partners

**Success Profile - Qualification and Experiences**:

- Qualifications
- University or higher

Expertise
- Having professional knowledge in brand development, building media and advertising plans, priority in FMCG industry, MNC companies, multinational advertising companies.

Work Experience
- At least 06 years of experience in the field of branding and projects.
- At least 2 years of experience in team management/leadership.

Foreign Language
- English, TOEIC Level 3 (605 - 780)