Content - Growth Program Lead

2 weeks ago


Thành phố Hồ Chí Minh, Vietnam Shopee Full time

Department Marketing
- LevelExperienced (Team Lead)
- LocationVietnam - Ho Chi Minh City

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Data analysis & Strategy: Perform analysis to identify gaps and insights. Identify and capture business opportunities to drive growth
- Project Management: Develop growth projects, lead cross-functional teams to achieve business objectives
- P&L responsibility: Responsible for OKRs and P&L on a project basis
- Process Improvement: Streamline, optimize and oversee Cluster x Content campaigns
- Product Strategy: Identify growth opportunities through product features, conduct analyses to gain insights, and propose solutions to support growth objective

**Requirements**:

- Bachelor degree with min 6 years of experience in strategy and project management
- Proven track record in prioritizing, planning, and successfully driving strategies, programs, and business initiatives
- Have sound judgment, capable of building consensus around solutions and possess exceptional communication skills to collaborate with stakeholders at different levels of the organization
- Fluent in English & Vietnamese (verbal and written)
- Proficient in Microsoft Excel and Microsoft PowerPoint


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