Mt Channel Lead, Bcc

**Job Description - MT Channel Lead, BCC**

**1. About Us**

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. You already know our legendary brands—and so does the rest of the world. In fact, 25% of people in the world use Kimberly-Clark products every day. We know that these amazing Kimberly-Clark products wouldn’t exist without our manufacturing experts, like you.

**2. Position Summary**:
The MT Channel Lead is responsible for building annual channel plan to drive category growth in his/her channel and customers, managing trade activities and investments in the channel, guiding the team in day-to-day operational tasks, and ensuring excellence in channel execution by accounts.

Understand well shopper insights and channel dynamics to build category channel strategy and the related execution plans.

This position reports to the Trade Marketing Head.

**3. Accountabilities**:
**Importance: 1**

**Percentage of Total Job:35%**

**Lead the development of the Trade category plan for assigned channels**
- Develop customer & shopper insights for assigned channels and accounts.
- Translate insights into business building opportunities within specific channel and accounts
- Build specific trade plans to align with total trade category plan to deliver category/brand objectives.
- Build full year Merchandising plan and in-store visibility plan along with marketing campaign in launch/re-launch across channels and accounts.
- Design customized activities to win post-mail participations & key events of customers, channel.
- Identify trade spend opportunities and allocate funds for each sector while optimizing & analyzing risks.
- Match brand objectives with customer/market needs.
- Work with field sales team to ensure excellence in in-store execution.

**Expected End Result (Why you do it?)**

To ensure Trade category plan is executed successfully in each channel and customers with consideration of the channel’s dynamics and customers.

**Ways to Measure Accomplishment (How you can tell you have done it? Consider how you will measure and differentiate employee performance during the annual review?)**
- Within assigned budget target of the channels and customers
- Meet growth expectation of channels and customers

B. **Importance: 2**

**Percentage of Total Job:30%**

**Cross-function collaboration in daily operation and launch/re-launch support activities**:

- Provide input for marketing to build budget, scheme and communication plans.
- Allocate promotion volume to by channel and customer with DP & CS.
- Work out the brief for BTL agencies and Sales team.
- Develop/adapt in-store POSMs and translate brand designs to trade acceptable materials, that are compliant with standard and government authorities when needed.
- Prepare promotion sell-out volume with attention to market intelligence information.
- Prepare input for brand and build incremental sales volume.

**Expected End Result**

On-time execution with sufficient volume of sales & promotion for the channel and customers,

**Ways to Measure Accomplishment (How you can tell you have done it?)**
- Project timeline.
- In-store execution on-time.

C. **Importance:3**

**Percentage of Total Job:15%**

**Develop and execute all trade/ schematic shopper promotions**:

- Lead scheme proposal and execution, with customization by channel and customer if needed.
- Lead the communication to internal and external stakeholders on the scheme.
- Manage allocation, POSM/Gifts production, and distribution of POSMS based on agreed requirement with the sales per channel and customer.
- Conduct ROI and post-promotion evaluation.

**Expected End Result**

Maximize promotion effectiveness within budget and timing given.

**Ways to Measure Accomplishment**
- Promotion timing.
- Promotion ROI.

D. **Importance:4**

**Percentage of Total Job:20%**

**Define Commercial Drivers By Channel & JBP To Deliver**:

- Define clear guidelines for commercial drivers:
+ Assortment: identify the best performing portfolio, ideal assortment by channel, by customer.

+ Shelving: define a shopper-based shelving strategy, including a planogram for each customer.

+ Define the primary and secondary (permanent and temporary) placements guidelines & objectives by channel and customer, with the objective to maximize KC’s visibility in store.
- Translate the pricing strategy (defined at portfolio, brand and SKU level) into a Price Pack Architecture for base SKU’s and into a promotion strategy (promotion role & objectives, volume in deal, depth of discount, promo frequency, at brand and SKU level).
- Support KA to develop & execute JBP for key customers.
- Those guidelines will be defined at least at national level and by channel, by customer, and monitored regularly. The guidelines will be defined in close collaboration with brand teams and sales team.

**Expected End Result**

Define growth drivers by channel, group customers, and customers.

**Ways to Measure Accomplishment