Social Media Marketing Specialist-marketing

1 week ago

Việt Nam, Vietnam Lazada Full time

Location:
**Vietnam**
- Department: Marketing & Communications
- Location: Vietnam
- **Content Planning:
Develop comprehensive social media content calendars aligned with brand objectives and target audience preferences.
Coordinate with internal teams and agencies to ensure timely delivery of content assets.
Conduct research to stay informed about industry trends and competitor activities, integrating insights into content strategies.

**Social Boosting:
Strategize and execute paid social media campaigns to maximize reach, engagement, and conversions.
Monitor campaign performance and optimize targeting, bidding, and creative elements for improved results.
Utilize analytical tools to track and report on key performance metrics, providing actionable insights for continuous improvement.

**Social Content Production:
Collaborate with creative teams to conceptualize and produce high-quality social media content, including graphics, videos, and written copy.
Maintain brand consistency across all content assets while tailoring messaging to suit each platform and audience segment.
Ensure compliance with platform guidelines and best practices for content optimization and distribution.

**Agency Collaboration:
Manage relationships with external agencies and vendors involved in social media execution, ensuring clear communication and alignment with brand standards.
Provide guidance and feedback to agencies on content strategy, creative development, and campaign performance.
Evaluate agency performance against established KPIs and recommend adjustments as
Requirements/Qualifications(must have)

**Job Requirements**
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in social media management, preferably within a fast-paced agency or digital marketing environment.
- Proficiency in social media analytics and advertising platforms (e.g., Facebook Ads Manager, Google Analytics).
- Strong creative and strategic thinking abilities, with a keen eye for detail and design.
- Excellent written and verbal communication skills, with the ability to craft compelling content tailored to diverse audiences.
- Ability to multitask and prioritize tasks effectively in a deadline-driven environment.
- Knowledge of emerging social media trends and technologies, with a passion for staying ahead of the curve.
- Experience in influencer marketing and KOL management is a plus.

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