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Senior Campaign Lead, Social Commerce

2 weeks ago

Ho Chi Minh City, Vietnam POPS Worldwide Full time

**I. SUMMARY**:
The Campaign Coordinators are the glue that holds together political campaigns. They plan and coordinate all the day-to-day activities that keep a campaign running smoothly, from brainstorming ideas to making a plan to deployment. Campaign coordinators work closely with other team members including everything they’re supporting to ensure everyone is on the same page and working toward the same goals.

**II. JOB RESPONSIBILITIES**:

- Own and build the online & offline campaigns mix every week - month - quarter at the master plans and execute deploys.
- Work with the performance marketing team to oversee campaign management and in-depth analytics of lifetime value, customer acquisition cost, and return on ad spend.
- Work with the merchandise/supplier team management, and build up the event-campaign activities. Support brand and supplier campaigns, drive sales by the live stream - video...
- Experiment and establish new acquisition-conversion-retention channels and go-to-market strategies on these platforms Tiktok - Youtube - Facebook - Google - Affiliate - KOL/KOC or Creator
- Collaborate with Data Science and Engineering to build out marketing tech stack to support analytics, attribution, predicted LTV, and automation
- Provide guidance and input to the Creative team (e.g., designers, copywriters) deliverables, including images, videos, and landing page.

**III. JOB REQUIREMENTS**:

- Excellent English, both verbally & written.
- Excellent presentation skills by PPT - Google slide.
- At least 3-5 years of experience in Campaign Operations and Ecommerce Operations. Experience working for well-known e-commerce will be an advantage.
- Being passionate about content and digital media.
- Being a creative storyteller with a commercial-oriented mindset
- Have an eye for good design. Able to guide designers via specific briefs and requirements
- Have excellent interpersonal skills
- Being highly logical & structured in thoughts and communication
- Being able to read and comprehend insights from data and make decisions based on that
- Being confident with communication skills and showing an ability to influence at multiple levels of the organization
- A high degree of drive, energy, and passion for succeeding
- With a winning mentality, even when the odds are against you, you can find a way and drive those elusive “win-win solutions.”