Social Media Manager

2 weeks ago


Ho Chi Minh City, Vietnam UOB Vietnam Full time

**About UOB**

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

**About the Department**

Strategic Communications and Brand is responsible for protecting and promoting the UOB brand. Working closely with our stakeholders, we create and execute integrated communications strategies to promote awareness and understanding of the Bank’s approach to supporting its customers, colleagues and the communities in which it operates.

**Responsibilities**:

- Build and manage the company’s social media profiles and presence, including Facebook, LinkedIn, YouTube and any additional channels that may be deemed relevant
- Lead efforts to build online communities; develop plans to acquire and engage audiences, through well-executed online outreach programs and engagement campaigns
- Collaborate and align with internal content contributors to develop the editorial calendar for our social media platforms that meets the strategic communications and business objectives for the bank
- Create shareable content appropriate for specific social media platforms that is fit-for-purpose
- Manage the bank’s online presence and protect the bank’s reputation by tracking and listening chatter on social platforms like discussion forums, and coordinating with internal stakeholders on the appropriate responses; or feeding it back to internal teams for consideration in future content creation and messaging
- Expand upon existing social media channels and engage with thought leaders in the industry, investors, customers and relevant groups on social media platforms to increase engagement and followers
- Research and engage with appropriate LinkedIn/social media groups to understand topics that are trending and create engaging content to deepen engagement with our target audience
- Drive consistent, relevant traffic from our social network presence to the bank’s websites
- Track, measure, and analyze all initiatives to report on social media ROI
- Leverage and optimize social media sponsored content and ads to target specific audiences
- Lead, engage and train regional social media teams to deliver towards the group’s social media strategy

**Job Requirements**
- Bachelor degree in Marketing/Digital Marketing or BA in English, Media, Journalism or Communication or related discipline
- Active and well-rounded personal presence in social media, with a command of key social media networks in Asia and their best practices
- Experience in managing all social media channels for large organisations and successful track record of creating engaging social media content on LinkedIn, Facebook, Instagram and Youtube
- Experience executing sponsored/targeted ads on Facebook, LinkedIn and Instagram
- Experience in managing crisis communications on social media
- Proficient in using social media tools including listening, publishing, analytics and reporting
- Has a thorough understanding of existing and emerging social media platforms and can drive business outcomes through appropriate channel selection and adoption
- Demonstrates in-depth understanding of who our target audiences are, and can develop high-impact messaging to engage them
- Proven experience in effectively communicating with senior leaders and external influencers/thought leaders to win support for programs
- Team player with exceptional collaboration skills

**Be a part of UOB Family



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