Manager, Influencer

GOAT is a team of content & influencers marketing specialist part of GroupM. We form a single team with agencies, each playing to our strengths. GOAT is an end-to-end solution powered by people, data and tech that identifies and works with the best creators across main social platforms and publishers to bring brand stories to life. We are looking for a "Manager, Content Strategy" to join us. **Reporting to**:Associate Director, Content Strategy **3 best things about the job**: - You will learn to launch & own a media product - You’ll have a platform to run & see the beauty of data - You’ll work across category/ brands & learn everything about influencer marketing **In this role, your goals will be**: In three months: - Fluent GroupM processes - Manage to sell & run an influencer campaign on your own from A to Z In six months: - Manage all influencer campaigns for one agency among GroupM’s 3 agencies independently - Be supply partnership & influencer champion In 12 months: - Manage & lead end-to-end influencer marketing campaigns **MAIN RESPONSIBILITIES**: - Work with agencies to develop clear & engaging influencer strategy that is consistent with the brand image and addresses both business goals and beyond. - Conduct in-depth competitive audits on client’s influencer activities - Play an active role in conceptualization, research, planning and development of client’s influencer campaign - Manage influencer content’s quality with internal teams & key partners - Manage content vendors to create timely, relevant, compelling content that drives audience growth and engagement - Identify new influencer trends and opportunities to spark conversation and potential content creation. - Work closely with other departments for a successful delivery of campaigns. **QUALIFICATIONS & COMPETENCY**: - Minimum 2-year experience (manager) or 2-year experience (sr executive) in advertising/communication industry, especially as a content planner / influencer management role - Problem solving - Good interpersonal skill - Confirmed knowledge about media (digital, TV) - Good in communication: Master in Vietnamese (both speaking & writing) &Excellent in English (speaking, presenting & writing) - Good in MS office - Good at numbers & Excel - Has basic knowledge on influencer marketing - Has a good sense on social trend & influencer industry market **More about GroupM** GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology (Choreograph), Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business. **About Vietnam** It’s no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and value our diverse and collaborative work environment. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.